Major Idea: Media Age- output exploded (over the course of our lifetime)- more in your lifetime than the sum total of what existed before you were born- Media consumption = 12+ hours per day- transformed how humans live* Process information, interact w each other, build & decorate homes.-- Example: Interior design: 1940’s – 1950’s (TV shows up but is not central) – 1960’s – 1970’s (start to see technology on display just about everywhere) – 1980’s (TV becomes more central in living rooms) – 1990’s/2000’s (central thing we arrange our furniture around, build furniture to put our technology into) – 2010’s (something to show off, hang on walls)* Even the way we arrange our furniture is effected by media *Major Idea: How do we adjust?- explosion was quick: 15-20 years- BIG explosions: cable TV, magazines, internet- humans adapt slowly to environmental changesmessage saturation: tune outPotter: Automaticity – use media without conscious effortNecessary for survival, be goal-directed, understand WHYConcern: we are not very goal-directed when we enter the media world, example: Facebook stocking & distractionsBUT – Automaticity has function:1. Protects us from being overwhelmed2. Acts as a filter to help us focus and move through the world in an effective way.Major Concept: AutomaticityTHE TRAPS:1. Fatiguestuck in patterns of exposuredisregard information that may be helpful to us2. False feeling of being informed“If its there, I know it” – just because we have the access to the information we feel we know it.Media actually makes us more ignorant3. False sense of control“If we have our apps, we have total control over our lives”4. Faulty beliefs(Thoughts from in class video)- Question: Are we trying to imitate what we see in media, or is media imitating us?- TV is being compared to a drug.- You can criticize media, but your still in it.What does Potter recommend we do?Become media literateTake control: take charge of our media useSnap out of automatic modeMake active decisions: when we use media & why we use itLearned, not innate: media literacy is not something were born with, like math, we must develop the skills for media literacy“Like going to the gym and getting a workout, its easy to lose the tone and muscle”But how do we acquire it?Take a little more responsibility and charge, go in and beyond and ‘break the screen’ – move beyondApple Advertisement 1984We are like the people in the audience, slightly zombie like, taking the new media in for what it is.How do we break the screen?Understand dimensions of media messages and be aware of them in media content.Dig deeper1. Cognitive – factual2. Emotional – feelings3. Aesthetic – understand the production – dove evolution commercial, people in magazines, images in media – can be very manipulated4. Moral – values, the way you want to live your lifeA Scale: Where you are on the line from low to highly literateCognitive, emotional, aesthetic, moral (low – high)Where do you stand on these scales? How much self awareness do you have? How much do you understand about production?Media Literacy: a set of perspectives actively used when exposed to media messages to interpret meanings from those messagesMedia Literacy: Chapter One 01/16/2014Major Idea: Media Age- output exploded (over the course of our lifetime)- more in your lifetime than the sum total of what existed before you were born- Media consumption = 12+ hours per day- transformed how humans live* Process information, interact w each other, build & decorate homes.- -- Example: Interior design: 1940’s – 1950’s (TV shows up but is notcentral) – 1960’s – 1970’s (start to see technology on display just about everywhere) – 1980’s (TV becomes more central in living rooms) – 1990’s/2000’s (central thing we arrange our furniture around, build furniture to put our technology into) – 2010’s (something to show off, hang on walls)* Even the way we arrange our furniture is effected by media *Major Idea: How do we adjust?- explosion was quick: 15-20 years- BIG explosions: cable TV, magazines, internet- humans adapt slowly to environmental changes-message saturation: tune out-Potter: Automaticity – use media without conscious effort oNecessary for survival, be goal-directed, understand WHYoConcern: we are not very goal-directed when we enter the media world, example: Facebook stocking & distractions-BUT – Automaticity has function:-1. Protects us from being overwhelmed -2. Acts as a filter to help us focus and move through the world in an effective way.Major Concept: AutomaticityTHE TRAPS:-1. Fatigueostuck in patterns of exposureodisregard information that may be helpful to us-2. False feeling of being informed o“If its there, I know it” – just because we have the access to the information we feel we know it. oMedia actually makes us more ignorant-3. False sense of controlo“If we have our apps, we have total control over our lives”-4. Faulty beliefs (Thoughts from in class video)- Question: Are we trying to imitate what we see in media, or is media imitating us?- TV is being compared to a drug.- You can criticize media, but your still in it.What does Potter recommend we do?-Become media literate-Take control: take charge of our media use-Snap out of automatic mode-Make active decisions: when we use media & why we use it-Learned, not innate: media literacy is not something were born with,like math, we must develop the skills for media literacy o“Like going to the gym and getting a workout, its easy to lose the tone and muscle”-But how do we acquire it?oTake a little more responsibility and charge, go in and beyond and ‘break the screen’ – move beyond Apple Advertisement 1984 -We are like the people in the audience, slightly zombie like, taking the new media in for what it is.How do we break the screen?-Understand dimensions of media messages and be aware of them in media content. oDig deeper -1. Cognitive – factual-2. Emotional – feelings-3. Aesthetic – understand the production – dove evolution commercial, people in magazines, images in media – can be very manipulated-4. Moral – values, the way you want to live your lifeA Scale: Where you are on the line from low to highly literate-Cognitive, emotional, aesthetic, moral (low – high)-Where do you stand on these scales? How much self awareness do you have? How