HBM 131 1st Edition Lecture 20 Outline of Last Lecture I II III IV Gamming and Casinos Shopping Natural Environments Fairs and Festivals Outline of Current Lecture I MICE Current Lecture I MICE Meeting Incentives Conferences and Exhibitions A MICE tourism is always considered lucrative by hoteliers considering revenue generated by this segment is 4 to 8 times more than leisure travelers B Four Major parties are generally involved in the group business travel industry consumption cycle 1 The individual participant in the event 2 The sponsor of the event the association or corporation 3 The intermediary the meeting planner travel agent or convention and visitors bureau 4 The venue the hotel convention exhibition center or municipal facility C Why is it a growing segment 1 The group business market segment of the hotel industry has experienced exponential growth fueled by the rapid globalization and expansion of the service industries and the continuous evolution of scientific and technological innovations 2 Furthermore the creation of international trade and government agreements such as the World Trade Organization WTO and the North American Free Trade Organization NAFTA have spawned cross border D Meetings 1 The World Tourism Organization UNWTO 2 International Congress and Convention Association ICCA 3 Meeting Professionals International MPI E Meetings and conventions 1 The two primary entities that hold meetings and conventions are associations and corporations 2 Their primary purpose are to communicate to allow for personal exchange of ideas and or to provide the opportunity for personal interaction or networking 3 Meetings can involve as few as three participants whereas conventions generally involve the attendance of several thousand participants F Other reasons for meetings 1 Bring people together to conduct business 2 To motivate participant 3 To share ideas 4 To learn 5 Hold discussions on professional scientific or business matters G Corporate Meetings 1 Off site corporate meetings are usually held at hotels or purpose built conference centers 2 Whereas attendance at association meetings and conventions is voluntary attendance at corporate meetings is mandatory 3 The lead time for corporate meetings is relatively short often governed by changes in the external or internal environment i e political economic corporate meetings H Conventions 1 Primary objective is to advance the status and image of the members to provide for peer interaction and exchange of information and to emphasize the value of membership 2 Thousands of different associations exist They can be broadly classified into the following categories Trade and professional Government Labor Vocational Scientific and medical Charitable SMERF social military educational religious and fraternal 3 Biggest convention cities Las Vegas Chicago Orlando New York and Anaheim
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