JOUR 3745 1st Edition Lecture 3 Outline of Last Lecture I Media Trends a Mass Media Conglomerates II Stages from creator to consumer III Types of Ownership a Vertical Integration b Horizontal Integration IV Synergy V Questions a Advantages Disadvantages of Horizontal Vertical integration b Profit Mindset VI Grazian Outline of Current Lecture I II III IV Audiences a Measuring Audiences i Neilson Advertisers and the Advertising Process Audience as A market Commodity a Commodification Audience as a Labor Force The business of pop culture Audiences TV ratings and ad buys Measuring Audiences Nielson Random sample of houses Set meters Personal remote for data and Diaries used to track data Networks use ratings to determine ad rates Problems facing Nielson These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute People are using new and other devises and methods to watch TV Netflix on demand phone tablet computer watching a game at a bar etc so the data collected may not be exactly correct Advertisers and the Advertising Process Agencies creators vs Companies advertisers Pay ad buys Segmenting audiences Advertising consumer segments Network show s audience Audience as a Market Commodity Commodification the transformation of goods and services as well as ideas or other entities that normally may not be considered goods into a commodity in the Marxist sense of the word The Marxist understanding of commodity is distinct from the meaning of commodity in mainstream business theory Networks need to decide who to advertise to Commercialism Media have more concerned about pleasing the advertisers than the content Screen Writer Networks Advertisers Advertisers Networks Screen writers Females 18 29 years old are the target age group and its all about the profit Audience sold as commodity Media produce attract an audience to sell it to advertisers The Audience as a Labor Force Viewers work for the media company Audience commodity Price that consumers pay for free over the air TV programming is the advertising they are forced to endure during the show
View Full Document
Unlocking...