HIST 2112 The Roaring Twenties Babbits Klansmen and Flappers Modernism vs Traditionalism Economy up 40 Per capita income up 20 o Factory workers went up 15 o Corporate workers went up 30 Top 1 controlled 44 of the income Farmers are in trouble because of overproduction o The Farm Crisis of the 1920s o Many abandon their farms and move to cities o Others tried to grow more Caused their soil to be overworked Very Capitalist Decade o Pro capitalist presidents o Calvin Coolidge America s business is business 1924 1928 Did not run for his second term From a small town in Vermont No fooling around kind of guy Advocate of old fashion values Pro capitalist Not a fan of reform or unions Not a progressive Opposed to regulation Consumerism o Want it but don t need it o The idea of buying things that you don t need o Best example automobile Model T Ford 30 million in the 1920s Industrialism and its efficiency makes this possible Not cheap but cheap enough that everyone could have one Opened up more possibilities to people o Radios o Washing machines o Decade of advertising and catalogs Advertising becomes an art form Mail order was huge o Birth of the celebrity Movie stars Sports stars Now that housewives had the tools they had to keep a spotless home Women do not have the feeling that they have to have a husband o Have jobs o Become consumers o Flapper Not very common More important as a symbol rather than reality Signified peoples desires and anxieties She is wild free and fun Shows more flesh Short hair Wears make up Dances o Many progressive women hated the flapper Hated their use of their freedom that they fought for People were scared of Modernism o Changed everything KKK is reborn as a result of Modernism o New Klan does not like immigrants blacks Jews Catholics flappers alcohol and Modernism in general
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