IST 195 1st Edition Lecture 2 Outline of Last Lecture I. Information Technology In…a. Educationb. Politics/Governmentc. Healthcared. Militarye. Retailf. Legalg. Law Enforcementh. Entertainmenti. FinanceOutline of Current Lecture II. LinkedInIII. TwitterIV. FacebookCurrent LectureLinkedIn - 98% of recruiters are using LinkedIn - only 15% of young adults have a LinkedIn account Twitter - young adults dominate Twitter - companies use it as their brand - free promotion, recruiting, customer service, listen andlearn about the market Facebook - the most popular social medium - allows for a conversation starter - analytics of big data - Facebook looks into 100,000 factors to decide the stories that come up on one's news feed - Edgerank (how Facebook decides to put things on your news feed) o affinity - if a brand posts something how much does it mean to you These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o weight - how likely is a post to be shared/drive engagement (shorter posts, photos, question marks, curse words, etc have a higher weight) o time decay - how recent is it - social media is always instant but not always correct - it's a race to be the first one out there - following does not define situations, must consider content and timing, etc. - analytics are measurable, trackable data - it all comes down to a marketing/social media