HB 337 1st Edition Lecture 9 Topics Covered 1 Search Engine 2 Website Evaluation I 3 Website Evaluation II 4 BSC Approach Search Engine Crawler Visits each web page and identifies hyperlinks on the page SEO process of affecting the visibility of a website or webpage in a search engine s naturally searched for results Meta Tags HTML tag that provides information about a web page Backlinking Hyperlink that links from a web page back to your own web page or site Website Evaluation I Dr Kasavana 1 Site is easy to find URL PURL 2 Site is easy to navigate 3 Site content is informative 4 Site design is interactive 5 Site adheres to 8 second rule website must load within 8 seconds 6 Site adheres to 3 click rule be able to find any information in no more than 3 clicks 7 Site recognizes 50 rule 8 Site is searchable 9 Site encourages visit return Website Evaluation II Content o Quality vs Quantity o Identity o Choice Navigation o What your customers want o Time o Links These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Organized Aesthetics o Graphic Designs o Simplicity o Contrast Action Color vs Passive Color Connection o DEF a tool that translates an organization s mission and strategy into a comprehensive set of performance measures that provide the framework for a strategic measurement and management system o Technical o Marketing o Internal o Customer