MGT 201 11th Edition Lecture12 Outline of Last Lecture I. Go over what strategic management is II. Describe what SWOT Analysis and go over the elements III. Describe BCG MatrixOutline of Current Lecture IV. Discuss the diversification strategy V. Discuss business level strategies Current LectureChapter 8 (part 2) Diversification Strategy Related vs. Unrelated Diversification Concentric (related)- American Standard- Marriott hotels Conglomerate (unrelated)- GE Vertical Integration Company that merges with one of its suppliers Example: McDonald’s buying potato farms Business Level Strategy Answers the question: How do we compete within our business? Competitive Strategies - Cost Leadership- Differentiation - Focus Focused differentiation Focused cost Functional Level Strategy Answers the question: How do we support the business-level strategy? Pressure for Global Integration - Universal needs- Pressure to reduce costs These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Pressure for National Responsiveness - Strong pressure exists when consumer tastes and preferences differ across market
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