1MKT 327 MARKETING MANAGEMENT 3(3-0) Spring 2014 Section 001 Open only to juniors or seniors in programs for which MSC 327 is a catalog-listed requirement. TIME: TTH: 2:40 - 4:00 LOCATION: N130 BBC PHONE: 432-6396 EMAIL: [email protected] OFFICE: N320 North Business Complex TA: Meredith Boxberger CMS: Angel HOURS: Tues. & Wed. 9:00am-10:00am COURSE OBJECTIVES: There are few things that impacts one’s life more than the market system one lives in and the marketing activities one is most likely constantly bombarded with. Regardless of one’s profession, their job and overall quality of life is influenced to some significant degree by marketing. The fundamental objectives for this course are to provide students with a substantive introduction to the discipline of marketing; and an overview of the decisions involved in developing a marketing plan. Students completing the course will have an appreciation for marketing role and impact on a society’s economy, and an understanding of marketing’s role in the operation of a business or organization. REQUIRED TEXT: Marketing: The Core by Kerin, Hartley, and Rduelius Connect Learning System: http://connect.mcgraw-hill.com/class/f_carter_mkt_327_001 NOTE: Students can purchase the paperback version of the text, and the connect system together at the bookstore Students can purchase an online version of the text and the connect system together using the URL above No used versions of the text have the connect learning system, it would have to be purchased separately using the URL above. TECHNOLOGY: The class requires students to use the i>clicker technology. ADMINISTRATIVE TASKS Go to the following web address and click “register now” http://connect.mcgraw-hill.com/class/f_carter_spring_2014 If you have any trouble registering go to http://bit.ly/StudentRegistration i>clicker Student Registration Instructions 1. Go to http://www1.iclicker.com/register-an-iclicker. 2. Once at the form, enter your First Name, Last Name, Student ID, and Remote ID. USE MSU email address (absent the @msu.edu) as your student ID.23. Then enter the verification code for the CAPTCHA image and click submit. Note: Follow these instructions exactly. It is your responsibility to make sure that your i>clicker is registered properly. Video Instructions: http://support.iclicker.com/entries/23867132--Video-Registering-your-i-clicker-Remote Course Text Messaging System https://www.remind101.com/ Remind101 is a one-way text messaging and email system. With Remind101, all personal information remains completely confidential. The instructor or teaching assistants will never see your phone number, nor will you ever see theirs. Visit www.remind101.com to learn more. To receive messages via text, text @mkt327 to (517) 268-8999. You can opt-out of messages at any time by replying, 'unsubscribe @mkt327'.*Standard text message rates apply. Or to receive messages via email, send an email to [email protected]. To unsubscribe, reply with 'unsubscribe' in the subject line. GRADING: EXAMS There will be four exams during the term, and an optional comprehensive final exam. The course grade will be calculated one of two ways: 1. The four exam scores + online quizzes + class participation + any extra credit; or 2. The final exam score + online quizzes + class participation + any extra credit Exams 600 points (4 @ 150 points each) or Final 600 points Online Quizzes 240 points (20 @ 12 points each) Class Participation 160 points (20 @ 8 points each) TOTAL 1,000 points GRADING SCALE: GRADE TOTAL POINTS GRADE TOTAL POINTS 4.0 900 – 1,000 2.0 700 - 749 3.5 850 – 899 1.5 650 - 699 3.0 800 – 849 1.0 600 - 649 2.5 750 - 799 If a student takes all four exams and the final, then their score will be calculated both ways and they will receive whichever grade is higher. Each of the exams during the term will have 30 multiple-choice or true/false questions worth five points each. The final exam will have 75 multiple-choice or true/false questions worth eight points each. All class materials including films, readings, and guest speakers are eligible for exam questions. Students will be notified of their exam scores by email. The exams themselves will not be returned. Students are free though, to review exams, and go over results during office hours. They should bring a copy of the feedback form that was emailed to them during this visit. Each class will have a class agenda posted on angel. This agenda lists the learning objectives for the class along with a summary of the key concepts covered and the key terms students will be responsible for. Seventy percent of exam questions are based on the class notes and the remaining thirty percent on definitions and bullet lists from the text. Any definition or elements of a bullet list that is addressed on an exam will be identified under the ‘Key Terms’ heading on one of the class agendas. Any concept that3is address on an exam will be identified or summarized in the highlighted section of one of the class agendas. It is assumed that students read the assigned material, but after careful reading of all assigned material a thorough review and understanding of the material covered on these class agenda, along with the topics covered on the class participation quizzes will enable students to be very well prepared for the exams. Students MUST bring a photo ID (MSU ID with picture, driver's license, etc.) with them to the exam. Exam Scores WILL NOT BE RECORDED until proper identification has been presented. Students should also bring multiple pencils. MAKE-UP EXAMS will be given only if authorized by professor prior to the start of the exam in question. There will be no exceptions. Thus, if a student misses one of the term exams without prior authorization they will have to take the final. All make-up exams must be made at one of three designated time periods below. Make-Up Exam Schedule (Check Angel for Room Assignments) Exams 1 & 2 Friday, March 14th 2014 9:00 to 10:20 N102 BCC Exams 3 & 4 Friday April 25th, 2014 9:00 to 10:20 N102 BCC Final Exam Wednesday April 30th, 2014 10:00 to 12:00 pm TBA No one will be able to take the exam if they arrive after one of the exams has been turned