1/21/20141MARKETING MANAGEMENTSUMMARY OFCore Marketing Concepts1. The Essence of Marketing is to form community, _________ and _____________ in order to create, deliver and _______ value and bring about exchange.connectionsrelationshipscapture2. Marketing performs these essential tasks in___ domains.33. In the societal domain marketing connects_____________ through the execution ofthe ______________________ in order to enable _________________.sectors of societyuniversal marketing functionsspecialization4. In the business domain marketing connectsthe firm to its customers through theapplication of technology, the development of relationships and the execution of their____________ in order to bring about_____________.marketing mixexchange1/21/201425. In the __________ domain marketing connects an individual or group to another by finding common ground and establishingrelationships with both achieving goals.individual6. __________________ is the co-production of identity and ____________ in order tocreate a market (_____________) for aplatform to execute marketing strategy.Market Creationmeaningcommunity5. A community is a group of individuals, groups, or organizations integrated within a dynamic network of environmental cause and effect activities that share _________, and physical or virtual _____________.purpose6. _________ refers to a cause bigger than the person; or the problem customer believes is solved or addressed through their use of the product.; or the extent to which the product or service helps define the customer’s self or desired ___________Meaningproximityimage7. _____________ is the individual’s affinity and affiliation for some culture (community); and/or desired impact person wishes to make on that culture (community).Identity8. Marketing identifies _________ then executes the marketing mix to have them expressed as __________ then again through the marketing mix enables those willing to buy to be financially and physically able to buy thus creating _______needswantsdemands1/21/201439. Marketing executes the marketing mix to keep customers __________ long enough to bring about _________ until they have developed __________satisfiedloyaltyrelationship10. A ‘complete’ marketing plan is composed of a plan to create ____________; and a plan to ______________ that community.communitycommercialize10. Marketers must identify its targeted community’s _______, then through the effective execution of its marketing mix get potential customers to express those needs as ________ and enable customers to have the _________ and the __________ to address those wants, thus creating a demand.needswantsphysical abilityfinancial ability1/21/2014411. ___________ are transformed into ___________ by successfully using the marketing mix variables to provide time, _________, ___________, and ownership utilities and as a result create
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