For many this may be the first class they have had in marketing, but it is certainly not their first experience. We are all targets of marketing campaigns. We are all recipients of marketing messages, and we are all partners in the social fabric of marketing communities.Many believe the statement by the famous Peter Drucker that marketing is one of the two only ‘real’ responsibilities of a business. The other is innovation.Marketing is not just a business function [where it is the engine of all economic activity] though, it is much, much more.Marketing is timeless social mechanism with respect to the human experience.MKT 327: CLASS ONE “WHAT IS MARKETING”Theme: Marketing is Alll Thatttt!!Pre-Class Tasks:1. Read Syllabus2. Register on Connect3. Register i>clickerLearning Objectives:1. What is Essence of Marketing?Key Terms/Concepts:Macro marketingMarketing Domains Marketing functions1. Universal functions/ market creation2. Technology relationship marketing mix3. Mutual interests Social capital Result 1. Development QQL2. Firm Goals Consumer needs3. Personal goals Sectors (of society specialization) Firms and consumers (exchanges) People (relationship)Macio Marketing function I. The essence of marketing (not its managerial definition) is to form _______________ and create ________________ and _____________ in order to create, deliver, and capture value in the marketplace.II. Marketing is the most comprehensive of all the business functions having also a critical role for as a whole, and for the __________of individuals.Marketing is the creation of Community; value; communication; relationship. For a platform to create; deliver; and capture; in order to achieves goals.For many this may be the first class they have had in marketing, but it is certainly not their firstexperience. We are all targets of marketing campaigns. We are all recipients of marketing messages, and we are all partners in the social fabric of marketing communities. Many believe the statement by the famous Peter Drucker that marketing is one of the two only ‘real’ responsibilities of a business. The other is innovation. Marketing is not just a business function [where it is the engine of all economic activity] though, it is much, much more.Marketing is timeless social mechanism with respect to the human experience.Post-Class Tasks:Complete Extra Credit OneCourse Organization Main goal Goal accomplished Two ways;1. Lectures evaluated by exams2. Application evaluated by participation Course
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