Clip Art and Other ObjectsTechniques to ConsiderNewspaper-Style ColumnsTypographyUse Styles as AppropriateBorders and ShadingDesktop publishing is easy, but there are several points to remember. This chapter will take you throughthe steps in creating a newsletter. The first hands-on exercise creates a simple newsletter with a mastheadand three column design. The second exercise creates a more attractive document by exploring differentways to emphasize the text.Clip Art and Other ObjectsClip art is available from a variety of sources. You can also use other types of objects such as maps, charts,or organization charts, which are created by other applications, then brought into a document through theInsert Object command. A single dominant graphic is usually more appealing than multiple smallergraphics.Techniques to ConsiderOur finished newsletter contains one or more examples of each of the following desktop publishingtechniques. Can you find where each technique is used, and further, explain, how to implement thattechnique in Microsoft Word?Pull QuotesReverseDrop CapsTablesStylesBullets and NumberingBorders and ShadingThe Drawing ToolbarNewspaper-Style ColumnsThe essence of a newsletter is the implementation of columns in which text flows continuously from thebottom of one column to the top of the next. You specify the number of columns, and optionally, the spacebetween columns. Microsoft Word does the rest. It will compute the width of each column based on thenumber of columns and the margins.Beginners often specify margins that are too large and implement too much space between thecolumns. Another way to achieve a more sophisticated look is to avoid the standard two column design.You can implement columns of varying width and/or insert vertical lines between the columns. The number of columns will vary in different parts of a document. The masthead is typically a singlecolumn, but the body of the newsletter will have two or three. Remember, too, that columns areimplemented at the section level and hence, section breaks are required throughout a document.TypographyTypography is the process of selecting typefaces, type styles, and type sizes, and is a critical element in thesuccess of any document. Type should reinforce the message and should be consistent with the informationyou want to convey. More is not better, especially in the case of too many typefaces and styles, whichproduce cluttered documents that impress no one. Try to limit yourself to a maximum of two typefaces perdocument, but choose multiple sizes and/or styles within those typefaces. Use boldface or italics foremphasis, but do so in moderation, because if you use too many different elements, the effect is lost.A pull quote adds interest to a document while simultaneously emphasizing a key point. It is implementedby increasing the point size, changing to italics, centering the text, and displaying a top and bottom borderon the paragraph.Use Styles as AppropriateStyles were covered in the previous chapter, but that does not mean you cannot use them in conjunctionwith a newsletter. A style stores character and/or paragraph formatting and can be applied to multipleoccurrences of the same element within a document. Change the style and you automatically change alltext defined by that style. You can also use styles from one edition of your newsletter to the next to insureconsistency.Borders and ShadingBorders and shading are effective individually or in combination with one another. Use a thin rule (onepoint or less) and light shading (five or ten percent) for best results. The techniques are especially usefulin the absence of clip art or other graphics and are a favorite of desktop