12 Angry MenPersuasionHow NOT to PersuadeAttributes of effective persuadersProcess of Persuasion12 Angry MenSummaryKey points/events that stood outPersuasionMoving people to a position they do not currently hold–Why is effective persuasion important to your career and day-to-day work life?Org’s are less hierarchical People are more inclined to ask “Why?”How NOT to PersuadeStrongly state your position first–Upfront, hard sellWhy doesn’t this work?–Give others something to argue against–Others think about how your position is “wrong” instead of listening to the arguments that followAttributes of effective persuadersOpen-minded–Listen to others concerns–Prepared to adjust viewpoints & incorporate others ideas–As a result, othersTrust the persuader & will listenDon’t fear being manipulatedOthers more likely to “buy in” when they feel they are part of/included in the processProcess of PersuasionLearning & negotiating process leading colleagues to a shared solution–Dialogue & learn others opinions, concernsEstablish relationship credibility: –Honest & steady (not known for mood swings)–Trustworthy, share credit for ideasWhy does the above help persuade
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