Intranet v/s E-commerce sitesAgenda – Discuss design issuesIntranetIntranet websiteE-commerceE-commerce websiteNext..Intranet sitesSlide 9Slide 10Slide 11Slide 12E-commerce sitesSlide 14Slide 15Slide 16Slide 17Next …Intranet users- characteristicsE-commerce users- characteristicsSlide 21Slide 22Slide 23Slide 24Slide 25Intranet & E-commerceSlide 27Slide 28Slide 29Slide 30Personalized Recommendations (E-commerce only)Slide 32LoginSlide 34Process funnelCheckout (E-commerce only)Checkout contd…Finally …MaintenanceDiscussionReferencesThank youIntranet v/s E-commerce sitesDesign IssuesAgenda – Discuss design issues1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceIntranetIntranet websiteE-commerceE-commerce websiteNext..1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceIntranet sitesDisplaying latest and relevant informationIntranet sitesDocument managementSharing access to information databasesIntranet sitesSharing calendarsIntranet sitesEmailIntranet sitesAccessing employee contact informationE-commerce sitesBrowse for product/service pricesFind related/compatible products/servicesE-commerce sitesCompare a product/serviceE-commerce sitesPurchase product/serviceE-commerce sitesTrack purchased productsE-commerce sitesEasy and comfortable experience for the userQuick shopping from the comfort of one’s homeNext …1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceIntranet users- characteristicsUsers: Employees of the organization–Know about its existence–Have domain specific knowledge to use information–Information based browsingE-commerce users- characteristicsUser: Any person shopping online–Not necessarily aware of, or familiar with the site –Unaware of the content organization–Goal-based browsingNext …1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceIntranet1. Lots of information –Include different styles of content organization –Inverse pyramid writing style2. Topics important to employees of the company–It should answer their specific questions and concerns in detail.E-commerceClarify why people should purchase from the site:–Low prices–Fast shipment–Wider selection–Specialized set (hard to find elsewhere) productsE-commerceSpell out what the site sells upfrontAdvertise the company’s uniqueness and value propositionNext …1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceIntranet & E-commerceProvide more than one form of navigation 1. based on role 2. based on content organization 3. impulse orientedIntranet & E-commerceInclude search(entire site and section-based)Intranet & E-commerceFor search results–Result titles should be hyperlinked–Include relevant summaries–Organization–Compensation for misspellings BreadcrumbsNext …1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceIntranet & E-commerceEstablish a standardized look and feelAbility to login & view personalized contentIntuitive and easy to useTrustworthyPersonalized Recommendations(E-commerce only)Different recommendations: New, Sale, Editor’s choice, Rare item, BestsellerFeedback (rationale of recommendation)Cross-selling (related items)Up-selling Invite customer to –Select interests–Rate purchased or browsed productsNext …1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceLoginSingle process for new and returning customers/employeesMinimize personal information requiredDeclare privacy policyProvide a process for forgotten passwordsAllow creation of guest accountsProvide a process to update personal informationProcess funnelMinimize the number of stepsProvide a progress barRemove unnecessary linksMake sure the “Back” button worksMake action buttons prominentPrevent errors andIn case of errors, provide comprehensible error messagesCheckout (E-commerce only)Eliminate distractionsRecap the order summaryDisplay order confirmationCheckout contd…Address deal breakers–Is the product in stock?–When will the order ship?–Shipping options–Shipping cost–Return policy?–Is tax included?–Gift wrapping available?–Ship to multiple addresses?Finally …1. Goals of the site2. Users3. Content organization4. Navigation5. Look and feel6. Workflows7. MaintenanceMaintenanceRegular update and maintenance requiredIntranet–Current informationE-commerce–Dynamic pricing–Updating Inventory–Personalization and RecommendationsDiscussionWhat Usability methodologies would you use to test each website and why?ReferencesThe Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experienceby Douglas K. van Duyne, James A. Landay, Jason I. Hong Screenshots–E-commerce screenshot - http://www.intranetjournal.com/features/Ecommercetut.html–Amazon. COM–Intranet Images- Google Image SearchThank
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