Front Back
naturalistic observation
systematically measures and records observable behavior advantage- get a snapshot of everyday life disadvantage- cant control the variables (what happens) and cant introduce anything new, just watch 
Theories of Psychology
Freud-psychodynamic Watson, Pavlov, Skinner- Behaviorism Rogers, Maslow- Humanistics 
Psychology
scientific study of behavior and mental processes 
Sigmund Freud
Psychodynamic did Psychoanalysis as theory father of modern Psychology 
John B. Watson
Behaviorism felt main goal of psychology was prediction and control behavior 
B.F. Skinner
Behaviorism reinforcement for behavior like Pavlov, skinner pioneered more controlled methods of studying conditioning 
Ivan Pavlov
Behaviorism Stimulus-response theory used dogs and bells 
Carl Rogers
Humanistic unconditional warm regard 
Abraham Maslow
Humanistic Hierarchy of needs 
different types of research
case studies naturalistic observation survey correlation experimental 
research process 7 steps
question literature review develop a test hypothesis design the study and collect data analyze the data build a theory publish, replicate, seek a scientific review 
psychological research
to separate fact from fiction 
selective attention
what we attend to will be relative to us 
Illusory correlation
relation that is not true 
Classical conditioning- Neutral stimuli
a stimulus that elicits no response before conditioning 
classical conditioning- Unconditioned Response
automatic response to an unconditioned stimuli 
classical conditioning- Unconditioned Stimuli
a stimulus that naturally and automatically triggers a response 
Classical Conditioning- Conditioned Response
A new learned response to a previously neutral stimulus 
Classical Conditioning- Conditioned Stimuli
Previously neutral stimulus that comes to trigger a response 
Classical Conditioning- Taste Aversion
a type of classical conditioning involves food 
Operant conditioning- Thorndike
law of effect 
OPERANT CONDITIONING skinner box also known as Operant Chamber
allowed detailed tracking of rates of behavior change in response to different rates of reinforcement 
OPERANT CONDITIONS law of effect
states that behaviors followed by a favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely such as the puzzle box, when the cat got out then the cat got a treat 
OPERANT CONDITIONING Operant behavior
an active behavior that operates on the environment(i.e., that is followed by a consequence) 
OPERANT CONDITIONING reinforcement-positive
when an OB(operant behavior) is strengthened by following it with the addition of a positive consequence will strength behavior 
OPERANT CONDITIONING reinforcement- negative
when an OB is strengthened by following it with the removal of a negative consequences(making something stop that you don't like) will strengthen behavior 
OPERANT CONDITIONING reinforcement-continuous
No answer Reinforcement continuous and partial 
OPERANT CONDITIONING punishment- positive
when the OB is weakened by following it with an aversive stimulus adding something they don't like 
OPERANT CONDITIONING Punishment-negative
when an OB is weakened by the following it with the removal of a positive stimulus taking away something they like 
OPERANT CONDITIONING shaping
strategically reinforcing behaviors that get closer and closer to the desired behavior(potty training) 
OPERANT CONDITIONING discriminative stimulus
a stimulus that signals when/if an operant behavior(OB) will be reinforced/punished 
OPERANT CONDITIONING extinction
when an OB stops because it no longer produces the consequences 
OPERANT CONDITIONING extinction burst
a burst of the activity that they received something 
OPERANT EFFECT punishment
it has the opposite effects of reinforcement. these consequences make the target behavior less likely to occur in the future negative or positive, it is a good thing 
OBERSERVATIONAL LEARNING Bandura- experiment
the children watched a video of an adult kicking and punching a inflated doll with aggressive behavior, the children then acted out the same behavior they had seen 
OBSERVATIONAL LEARNING models
observing others' behavior noticing when some gets rewarded and which get punished 
OBSERVATIONAL LEARNING Mirror Neurons
the fire only to reflect the actions or feelings of others these don't work correctly in children with autism 
3 keys steps in memory
Recall-fill in the blanks Recognition-multiple choice Retrieval-less work it takes to learn info you had studied 
3 ways of learning through experience
classical conditioning-pavlovian conditioning Operant conditioning- Skinnerian conditioning Observational- social learning 
classical conditioning-pavlovian conditioning Operant conditioning- Skinnerian conditioning Observational- social learning 
No answer Automatic processing 
MEMORY Encoding- Effortful processing strategies
No answer Encoding effortful processing 
MEMORY Storage- Explicit processing
No answer Explicit processing 
MEMORY Storage- Implicit processing
No answer Implicit processing 
Storage- Infantile Amnesia
Infantile amnesia 
3 types of memory
sensory short term long term 
Atkinson Shiffrin Model
sensory memory-stimuli recorded by sense, held briefly short term memory-encoded through rehearsal long term memory- info the moves into LGT where it can retrieved later 
WORKING MEMORY
short term memory- it holds info not just to rehearse it, but to process it(such as a math problem) 
Explicit Memories-brain structure associated
frontal lobe hippocampus 
Implicit Memories-brain structure associated
cerebellum basal ganglia 
Explicit memories
declarative memory our minds acquire this through effortful processing 
Implicit memories
these memories are typically formed through automatic processing, they are formed without awareness that we are building a memory 
AUTOMATIC PROCESSING
experiences are processed automatically into implicit memory, without any effortful/working memory processing 
Sensory Memory echoic-hearing iconic-eye
the immediate, very brief recording of sensory information before it is processed into short term or long term memory 
flashbulb memories
emotionally intense events that become "burned in" as a vivid-seeming memory 
Context dependent
what is going on when we form the memory 
state dependent memories
emotional state when we form memories 
Retrograde Amnesia
refers to the inability to retrieve memory of the past 
Anterograde Amnesia
inability to form new long term memories Clive Wearing 
False Memories & Memory Construction-(Elizabeth Loftus)
implanted memories 
Deja Vu
refers to the feeling that you're in a situation that you've seen or have been in before 
research terms-methods
descriptive-case studies, surveys, naturalistic observation correlation- experimental 
case studies
an in depth study of one or a few individuals good for studying rare events, such as Albert Einstein's brain 
Memory Retrieval
Recall recognition relearning priming 
different types of research
case study naturalistic observation survey correlation experiment 
parts of the neurons
dendrites cell body axon myelin sheath terminal buttons 
Dendrites
receive messages from other neurons 
the cell body
decides if a message received from other neurons should be sent, also receives messages. life support of the neuron 
axon
fiber which messages are sent to other neurons or to muscles or glands 
myelin sheath
protective tissue encasing the axons of many neurons a superconductor that increases speed of neural impulses 
terminal buttons or terminal branches
releases chemicals called neurotransmitters 
synapse
the gap between two cells is a junction between the axon tip of the sending neuron and the dendrite or cell body of the receiving neuron 
action potential
a neural impulse that travels down an axon like a wave 
neurotransmitters
chemical messengers 
reuptake
recycling neurons go back inside after the neurotransmitters stimulate the receptors on the receiving neuron 
how the neuron works including terms associated with the process
neuron receives the signal saying fire or don't fire when the threshold is reached the action potential starts moving(action potential is the all or nothing) action potential travels down the axon from the cell body to the terminal branches signal transmitted to another cell; must find…
serotonin
affects mood, hunger, sleep, and arousal undersupply linked to depression 
dopamine
influences movement, learning, attention, and emotion oversupply linked to schizophrenia undersupply linked to tremors and decreased mobility in Parkinson's disease and ADHD 
Acetylcholine(ACH)
enables muscle action, learning and memory producing neurons deteriorate as Alzheimer's disease progresses 
norepinephrine
helps control alertness and arousal undersupply can depress and cause ADHD-like attention problems 
GABA(gamma-aminobutyric acid)
a major inhibitory neurotransmitter undersupply linked to seizures, tremors, and insomnia 
glutamate
a major excitatory neurotransmitter; involved in memory oversupply can overstimulate the brain, producing migraines or seizure; this is why some people avoid MSG 
antagonist
a molecule that fills the lock so that the neurotransmitter cannot get in and activate the receptor site 
agonist
a molecule that fills the receptor site and activates it, acting like the neurotransmitter 
Endocrine System
a set of glands that produce chemical messengers called hormones sends molecules as messages, just like the nervous system , but it sends the messages through the bloodstream instead of across the synapse 
Pituitary gland
the master gland controlled by the hypothalamus regulates other glands like the thyroid produces oxytocin(the bonding hormone) and growth hormone 
Adrenal Gland
receives messages from the sympathetic nervous system produces hormones such as adrenaline/epinephrine, noradrenaline/norepinephrine, cortisol fight or flight 
central nervous system
all neurons in the brain and spinal cord 
peripheral nervous system
sensory and motor neurons that connect the CNS to the rest of the body 
TYPE OF NEURON-Sensory neurons
carry incoming info from the sense receptors to the brain's spinal cord 
TYPE OF NEURON-motor neurons
carry outgoing information from the brain and spinal cord to muscles and glands damage can cause convulsions, paralysis 
TYPE OF NEURON-interneurons
neurons within the spinal cord and brain that communicate with other neurons damage can cause slow reaction times, confusion, memory loss 
The Peripheral Nervous System- somatic
controls the skeletal muscles operates muscles you can move voluntarily 
The Peripheral Nervous System-autonomic
controls non-skeletal muscles(glands and muscles of internal organs, such as the heart) operates muscles and glands that act involuntarily has two subdivisions-sweating , cry, heart beating faster 
sympathetic nervous system
arouses the body, its energy in stressful situations an "emergency" system that prepares body during times of danger or emotion 
parasympathetic nervous system
calms the body ,conserving its energy "sustaining" system most active soon after a stressful or emotional event; helps the body and return it to normal 
The Central Nervous System
The spinal cord connects the PNS to the brain sensory neurons send information up to the spinal cord and motor neurons bring it back down to the muscles 
the brain
like a walnut, has two hemispheres can also be divided into lower(more primitive) and upper(more advanced) structures 
Intentional brain damage-Lesions
surgical destruction of the brain 
split- brain patients
surgery where the connection between each hemisphere is cut in order to end severe full-brain seizures 
brain stem
pons medulla thalamus reticular formation cerebellum 
pons
help coordinate automatic and unconscious movements swallowing, posture, facial expressions, eye movement 
medulla
controls the most basic functions such as heartbeat and breathing if the medulla is damaged can't breath 
thalamus
sensory switchboard or router 
reticular formation
nerve network in the brainstem 
cerebellum
coordinates voluntary movement muscle memory little brain 
mid brain(limbic system)
hypothalamus pituitary amygdala hippocampus 
hypothalamus
directs several maintenance activities like eating, drinking, body temperature, and control of emotions helps govern the endocrine system via the pituitary gland Reward Center 
amygdala
consists of 2 lima bean-sized neural clusters linked to the emotions of fear and danger 
hippocampus
processes conscious memories, works with the amygdala to form emotionally charged memories things you can remember-what you had for dinner last night 
Cerebral cortex
Frontal lobe parietal lobe occipital lobe temporal lobe motor cortex sensory cortex corpus callosum 
frontal lobe
working memory, decision making, judgement, planning 
Parietal lobe
spatial and mathematical reasoning, monitors sensation of movement & input from multiple senses 
occipital lobe
visual 
temporal lobe
auditory 
motor cortex
No answer Motor cortex 
sensory cortex
No answer Sensory cortex 
corpus callosum
split brain 
plasticity
doesn't repair damage already done, but forms new connections 
Tests used with the brain
MRI FMRI EEG PET CT XRAY 
Genome
the complete instructions for making an organism consisting of all genetic material 
ova
23 chromosome 
sperm
23 chromosome 
prenatal development
zygote embryo fetus 
Identical twins
monozygotic 
fraternal twins
dizygotic 
Temperament(different types)
Activity level, emotionality, sociability a persons stable emotional reactivity and intensity 
Heritability
proportion of variation among people that we can attribute to genes 
Natural selection
inherited traits that help survival and reproduction will most likely be passed to future generations 
evolutionary psychology influences on sexuality and mating
Coolidge effect 
Sex(chromosomes and hormones)
23 genes from each parent 
Nature(genetics)
sex biological 
Nurture (environment)
gender 
stranger anxiety
happens at 8 months 
Norms
behavior-like men holding hands in Saudi Arabia is a norm 
Individualism
raised to be independent (western cultures) 
Collectivism
raised to be interdependent( Chinese) 
Social Learning Theory
learning social behaviors assumes that children learn gender identity sense of being male or female 
Teratogens
cause harm to a developing fetus such as alcohol, drugs, smoking 
Infant Reflexes
rooting reflex 
Cognition
all mental associated with thinking, knowing, remembering, communication 
Cognitive Theory-Jean Piaget(4 stages of development)
schema, assimilation, accommodation 
COGNITIVE THEORY schema
a concept or framework that organizes and intercepts information 
COGNITIVE THEORY assimilation
interpreting our new experiences in terms of our existing schema

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