21 Cards in this Set
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Birth of "Adolescence"
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adolescence becomes thought of as a separate stage of life:
time of trauma and growth
overcoming trauma brings adulthood
alternately enter chaos and stay there
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Children as Symbols
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children have become more symbolically important
rearrange home, automobiles, diet, priorities, lives, etc. for children
media turns children into tools
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Childhood as a Construct
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labor laws and education begin to separate children from adults
protection of children takes fatalist view and is born of adult fears of childhood
child identity and understanding of childhood shifting, not static
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Children as Consumers
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children seen as distinct social group of consumers
have their own money to spend
"nagging factor"
toys send messages about ideals surrounding person-hood, gender, ability, etc.
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Food and Media
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food and media are intimately linked through advertising
the media is how we learn about foods
dictates how and what we eat
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Food "Availability"
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we know more about "fake" foods because companies have large advertising budgets
"real" food isn't flashy; expensive and inaccessible
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Fordism in Food and Media
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food (McDonalds) and media (Disney) follow fordist models of productions
first to advertise specifically to children
most viable new customers
Cutting costs
Ray Crock employed teenagers and used refrigerated warehouses to store preserved food in bulk
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Synergy
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a mutually advantageous conjunction of distinct business participants or elements
McDonald's employs synergy successfully
play spaces, toys, alliances with sports teams/hotels/Hollywood
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Health v. The Illusion of It
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people desire the illusion of health over health itself
Manipulated food labels:
lite
lo...
local/organic
fat free
only a few individually owned food companies; megacorporations are buying them out
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Advertising
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advertisements tell us stories
the same story in every ad
as brief as a single image or a 15 second clip
audience of consumers rewarded for purchasing
the idea of who consumers are is often more important that actual data on consumers
socioeconomic status
can buy or will want to wor…
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Advertising and The Body
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advertising more destructive to the female body than the male's
sells products but must sell and idea/ideal in order to do so
happiness and satisfaction, usually by way of physical appearance, can be purchased
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Gloria Steinam and MS Magazine
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women are viable consumers despite advertisers belief of the contrary
advertisers do not want to reconstruct ideas of audiences/consumers
struggle to fund for intellectual female audience
how to get advertising without succumbing to complimentary copy (reading about branded products)
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Jeanne Kilbourne and the Female Bosy
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...
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"New" and Interactive Media
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computers developed from machined that performed mathematical calculations
computers as household items 1980s-today
GPS shifted from finding terrorist cells to becoming a localized navigator for personal use
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Internet
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a network of computer networks; created in such a way so that if one network fails, the others will operate as they normally would
cold war concerns
most effective way to disrupt and army is to disrupt communication
1998-2000: internet boom and bust
dial-up > boradband > wifi/ethern…
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World Wide Web
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network of information sources incorporating hypertext
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Web 2.0
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current phase of internet/web use; marked by increased user-generated content and capabilities
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The Ubiquitous Internet
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access data quickly and easily from one location
shifts understanding of entertainment and privacy
contributory on a multifaceted level
active laborers, not passive receivers
social networking and user generated sites
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Link Between Sex and Violence
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the pornography industry
reduces the body to objectified parts
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Andrea Dworkin
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radical feminist who argued against pornography and its direct connection to rape culture
pioneered and feminist anti-porn movement and succeeded in making porn part of the mainstream conversation
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Patricia Hill Collins
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women of color are treated especially poorly in pornography
from legacy of slavery
black women experience overlapping forms of oppression
often in chains
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Final Study Guide