MKTG 305: CHAPTER 9
30 Cards in this Set
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abandoned products
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grocery items that shoppers buy but never use
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activity stores
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a retailing concept that lets consumers participate in the production of the products or services being sold in the store
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atmospherics
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the use of space of space and physical features in store design to evoke certain effects in buyers
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being space
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a retail environment that resembles a residential living room where customers are encouraged to congregate
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co-consumers
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other patrons in a consumer setting
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consumer satisfaction/dissatisfaction (CS/D)
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the overall attitude a person has about a product after it has been purchased
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divestment rituals
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the steps people take to gradually distance themselves from things they treasure so that they can sell them or give them away
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expectancy disconfirmation model
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states that we form beliefs about product performance based on prior experience with the product and/or communications about the product that imply a certain level of quality
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freegans
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a takeoff on vegans, who shun all animal products; anticonsumerists who live off discards as a political statement against corporations and materialism
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gemba
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Japanese term for the one true source of information
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impulse buying
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a process that occurs when the consumer experiences a sudden urge to purchase an item that he or she cannot resist
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incidental similarity
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points of commonality between a buyer and a seller such as a shared birthday
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lateral cycling
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a process in which already-purchased objects are sold to others or exchanged for other items
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mental budgets
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consumers' pre-set expectations of how much they intend to spend on a shopping trip
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minipreneurs
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one-person businesses
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mobile shopping apps
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smartphone applications that retailers provide to guide shoppers in stores and malls
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open rates
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the percentage of people who open an email message from a marketer
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point-of-purchase (POP) stimuli
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the promotional materials that are deployed in stores or other outlets to influence consumers'decisions at the time products are purchased
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pop-up stores
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temporary locations that allow a company to test new brands without huge financial commitment
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pretailer
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an e-commerce site that provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn't otherwise make to sell in stores
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queuing theory
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the mathematical study of waiting lines
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retail theming
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strategy where stores create imaginative environments that transports shoppers to fantasy worlds or provide other kinds of stimulation
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sharing sites
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e-commerce sites that allow users to share, exchange and rent goods in a local setting
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shopping orientation
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a consumer's general attitudes and motivations regarding the act of shopping
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store image
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a store's "personality" composed of such attributes as location, merchandise suitability, and the knowledge and congeniality of the sales staff
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time poverty
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a feeling of having less time available than is required to meet the demands of everyday living
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timestyle
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an individual's priorities regarding how or she spends time as influenced by personal and cultural factors
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total quality management (TQM)
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management and engineering procedures aimed at reducing errors and increasing quality; based on Japanese practices
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underground economy
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secondary markets where transactions are not officially recorded
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unplanned buying
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when a shopper buys merchandise she did not intend to purchase, often because she recognizes a new need while in the store
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MKTG 305: TEST 1