COMM 1001: exam 3
19 Cards in this Set
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Identification
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Recognized common ground between speaker and audience, such as physical characteristics, talents, occupation, experiences, personality, beliefs, and attitudes.
Creates persuasion.
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Mortification
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Confession of guilt and request for forgiveness.
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Guilt
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Central motive for all choices that we make.
Tension, anxiety, embarrassment, shame, disgust, etc
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Scapegoating
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The process of naming an external enemy as the source of all personal public ills.
Victimage.
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Consubstantiation
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What takes place at the communion table.
Goes hand in hand with identification.
Substance = identification = consubstantial
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The primary motive for human communication and action is?
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Animal nature and symbols
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Assumptions of Dramatism
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Humans are animals who use symbols.
Language and symbols form a critcally important system for humans.
Humans are choice makers.
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What is the essence of human nature?
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Storytelling
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Assumptions of the prevailing rational-world paradigm:
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People are essentially rational
We make decisions on the basis of arguments.
The type of speaking situation determines the course of our argument.
Rationality is determined by how much we know and how well we argue.
The world is a set of logical puzzles that we can solve through ratio…
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Assumptions of the narrative paradigm
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People are storytellers.
We make decisions on the basis of good reasons.
Good reasons are determined by history, biography, culture, and character.
Narrative rationality is determined by the coherence and fidelity of our stories.
We experience the world as filled with stories, and we …
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Coherence
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Internal consistency with characters acting in a reliable fashion.
Does the story go together?
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Fidelity
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Congruence between values embedded in a message and what listeners reguard as truthful and humane.
Is the story true and faithful?
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Test for narrative coherence:
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Whether we can count on the characters to act in a reliable manner.
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Guidelines for developing narratives
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Guidelines for developing narratives
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The ordinariness of media makes them invisible.
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What does McLuhan say about the primitive people in the tribal village?
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The tribal village was an acoustice place where hearing, touch, taste, and smell were advancedly developed.
Primitive people led richer and more complex lives than their literate descendants because the ear encourages a more holistic sense of he world compared to the eye.
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What does McLuhan mean by "medium is the message?"
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a medium is any type of media that is giving a person a message. A movie will never be better than the book because a movie is a movie. It strikes different senses.
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articulate
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having or showing the ability to speak fluently and coherently.
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Hegemony
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Leadership or dominance, esp. by one country or social group
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COMM 1001: exam 3