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ECU COMM 1001 - CMC

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Lecture 7Current LectureChapter 11computer mediated communication (CMC)text based messages which filter out most nonverbal cuesloss the tone of voiceFace to Face vs CMCvariety of theories attempt to explain the differences between computer mediated communication and face to face commsocial presence theorymedia richness theorysocial Presence theorysuggests that text based messages deprive CMC users of the sense that other people are jointly involved in the interactionpeople will be a jerk over the phone rather then in personMedia richness theoryclassifies each communication medium according to the complexity of the messages it can handle efficientlycmc is good for business not for relationshipsCMC FLAWsocial presence and media richness share a cues siltered out interpretation of CMCcues filtered out- lack of nonverbal cues as fatal flaw for using CMC for relationship developmentCMC AND RELATIONSHIPSjoe walther argued that given the opportunity for sufficient exchange of messages and subsequent relational growth, face to face and CMC are equally useful mediums for developing close relationshipstime and opportunity are important for any type of relationshipCMC vs. face to face a SIP instead of a gulpWalther labeled his theory social info processing (sip)Relationships grow only to when parties gain info and use that info to form interpersonal impressionsImpression formation- mental image one person forms of anotherinterpersonal info impression formationrelationship developmentSIPfocuses on the first link-the personal info available through CMC and its effect on the mental image of the otherwalther acknowledges that nonverbal cues are filtered out of CMC but he doesn’t think loss is fatalSIP and NONverbaltwo features of cmc provide a rationale for SIP theoryverbal cues: cmc users can create fully formed impressions of others based solely on the context of messagesextended time: the exchange of social information is slower via CMC than face to face but over timeLack of affilitationwalther claims that humans crave affiliation just as much online as they do in face ot face interactionshe argues that verbal and nonverbal cues can be used interchangeablyNonverbals not a problemstudies suggest affinity (liking) for another person can be expressed just as well through CMC or face-to faceTimewhat takes longerthrough text it takes longer to have a fightCMC takes about 4x longer rather then in personHyprtpersonal perspectiveis it possible to create a relationship through cmc where u are closer to the other person than you could be someone in face to face encounterscloser through text rather then face to faceFour ways this occurs1)selective self presentationthrough selective self presentation people who meet online have an opportunity to make and sustain an overwhelmingly positive impressionas s relationship develops they can edit the breadth and depth of their self disclosure to conform to the cyber image they with to project2)Reciever: over attribution of similarityattribution is a perceptual process where we observe peoples actions and try to figure out what they are really likein the absence of others cues we are likely to over attribute the information we have and create an idealized image of the sender3) channel: communicate on your own timewalther refers to CMC as an asynchronous channel of communication meaning that parties use it nonsimulataneouslya benefit I the ability to plan and edit ones comments more than is possible in spontaneous simultaneous talk4)Feedback: self fulfilling prophecya self fulfilling prophecy is the tendency for a persons expectation of others to evoke a response that confirms what was anticipatedself fulfilling prophecy is triggered when the hyperpostivie image is fed back to the other person ”seeing what you wan to see”Comm 1001 1st Edition Lecture 7 Current Lecture Chapter 11  computer mediated communication (CMC) - text based messages which filter out most nonverbal cues o loss the tone of voice  Face to Face vs CMC- variety of theories attempt to explain the differences between computer mediated communication and face to face comm o social presence theory o media richness theory  social Presence theory - suggests that text based messages deprive CMC users of the sense that other people are jointly involved in the interaction - people will be a jerk over the phone rather then in person  Media richness theory - classifies each communication medium according to the complexity of the messages it can handle efficiently o cmc is good for business not for relationships  CMC FLAW - social presence and media richness share a cues siltered out interpretation of CMC o cues filtered out- lack of nonverbal cues as fatal flaw for usingCMC for relationship development  CMC AND RELATIONSHIPS These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. joe walther argued that given the opportunity for sufficient exchange of messages and subsequent relational growth, face to face and CMC are equally useful mediums for developing close relationships - time and opportunity are important for any type of relationship  CMC vs. face to face a SIP instead of a gulp - Walther labeled his theory social info processing (sip) - Relationships grow only to when parties gain info and use that info to form interpersonal impressions  Impression formation- mental image one person forms of another  interpersonal info impression formationrelationship development  SIP- focuses on the first link-the personal info available through CMC andits effect on the mental image of the other - walther acknowledges that nonverbal cues are filtered out of CMC but he doesn’t think loss is fatal SIP and NONverbal - two features of cmc provide a rationale for SIP theoryo verbal cues: cmc users can create fully formed impressions of others based solely on the context of messages o extended time: the exchange of social information is slower via CMC than face to face but over time  Lack of affilitation - walther claims that humans crave affiliation just as much online as they do in face ot face interactions - he argues that verbal and nonverbal cues can be used interchangeably  Nonverbals not a problem - studies suggest affinity (liking)


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