Lecture 12Outline of Last Lecture - CognitionsOutline of Current Lecture-Social ConformityCurrent LectureWho do we want to be?- The nail that sticks up gets hammered down- The nail that sticks up is a brave nail Social Psychology1nd EditionSocial Influence- Occasion in which our thoughts, feelings, or actions are affected by others. - 3 Types- Conformity- When people behave in line with group standards- Compliance- When people agree toa request made by another- Obedience- When people follow a direct command from an authoritySubtle Conformity- Have you conformed today?2 Types of Conformity- Public Conformity- Changing behavior based on response to group pressure even when you know the group is wrong. - Private Conformity- Changing your attitude, opinions, or behavior because you think the group is right. - Favorable peripheral cue- Strong argumentWhy is public conformity more obvious?- Because we can feed it- Need to get along- Need for accuracyThe Subtlety of Private Conformity- Moral Relativism- Believing that its ok for people have different moral