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CSUCI MBA 550 - Campbell's Soup

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Slide 1HistoryNew BeginningsPressuresRevitalizationRethinking ITQuestionGlobal FrameworkBuilding A World Class InfrastructureProject Harmony Time LineManaging ChangeTodayQuestionPresented By:Kathryn ScottHistoryFounded in 1869Divided into four segmentsUS Soup, Sauces and BeveragesBaking and SnackingInternational Soup and SaucesOtherGodiva Chocolates Away From Home OperationsBased out of New JerseyNew BeginningsDouglas Conant named CEO in 2001Lagging behind its competitors in both financial & market performanceFacing competitive pressures from all sidesPressuresConsumers more health consciousCampbell soup medium sized firm competing with giants such as Kraft & NestleUpstream & Downstream partners becoming more powerfulRevitalizationUS Soup SalesDistinguish core business activities from non-core business activitiesImprove IT performanceRethinking ITDoreen Wright first corporate CIOEstablished a dotted line reporting relationship between CIO & unit IT Executives (Became a solid line)IT Lite – Outsourcing IT responsibilities didn’t differentiate the company“There was no glue holding IT together as a global function – none.” – Doreen WrightIf you were the new CIO, how would you go about integrating all the global IT departments?QuestionGlobal FrameworkUtilize standard SAP capabilitiesReduce unnecessary touchesMaintain/Improve customer serviceMaintain/Enhance order fulfillment process (KPI)Create transparencyStreamline/Improve controlsPresent a single voice to customersBuilding A World Class InfrastructureRenegotiate contract agreement with IBMSelecting them as the company’s integration partner for SAPSAPYou can align your IT and business strategies, get your software up and running fast, and keep it operating at peak levels -- ensuring that IT supports your business goals.Transformation was dubbed “Project Harmony”In 2004 the board committed $125 million in capital for a three-year projectProject Harmony Time LineFY05: Q1 – Q2 •Project PreparationFY05: Q2 – Q4•North American BlueprintFY06: Q1 – Q3•Canada ImplementationFY06: Q3 – Q4•US Blueprint UpdateFY07: Q1 – Q4 & FY08: Q1 – Q4•WHQ, Paris Implementation & Staggered Plant Implementations• PF HQ, Downingtown ImplantationManaging ChangeMichael Moeller, Campbell’s VP heading the changeInitiated Communications and EducationEnsured that Campbell had the need Skills, Structures, Behaviors and Attitudes to enable the “New Way”Each site got 3 – 6 weeks of training Learned from previous sites that went liveTodayCampbell Soup has completed their integration of SAP enterprise-resource planning system in both the United States and aboard.QuestionWhat was one of Global Framework strategies that Campbell Soup followed when implementing SAP?A) Customer ServiceB) Create TransparencyC) Streamline/Improve ControlsD) Utilize SAPE) All of the aboveF) Non of the


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CSUCI MBA 550 - Campbell's Soup

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