MARKETNG 300 1st Edition Lecture 13 Outline of Last Lecture XXI Chapter 10 Terms XXII Chapter 10 Concepts to Apply Outline of Current Lecture XXIII Chapter 11 Terms part 1 XXIV Chapter 11 Concepts to Apply part 1 Current Lecture XXI Chapter 11 Terms part 1 Logistics Physical Distribution PD The transporting storing and handling of goods in ways that match target customers needs with a firm s marketing mix Physical Distribution logistics Customer Service Level how rapidly and dependably a firm can deliver what they the customers want Physical Distribution Concept all transporting storing and product handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level Total Cost Approach involves evaluating each possible PD system and identifying all of the costs of each alternative Supply Chain the complete set of firms facilities and logistics activities involved in procuring materials transforming them into intermediate and finished products and distributing them to customers Electronic Data Interchange EDI an electronic communication system that provides standards for exchanging data via any electronic means Chapter 11 Concepts to Apply part 1 1 How does the desired customer service level affect logistics These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute a All transporting storing and product handling activities of a business and a whole channel system should be coordinated as one system to minimize the cost of distribution for a given customer service level 2 What is the physical distribution concept a Minimize the total cost of distribution for a given customer service level b Simply focusing on individual costs may increase total costs since a total system is involved c Requires that the manager decide what aspects of service are the most important to customers i Examples order delivery time availability of products order status information 3 What are some of the ethical issues involved with global supply chains a Source Sustainable Materials b Create what people will buy reduce waste c Transport Efficiently d Recycle via Reverse Logistics e Supply chain is cool because if you do well you have both micro and macro benefits f Supply Chain Sustainability
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