UW-Madison MARKETNG 300 - Chapter 16 Part 2 (3 pages)

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Chapter 16 Part 2



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Chapter 16 Part 2

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Lecture number:
24
Pages:
3
Type:
Lecture Note
School:
University of Wisconsin, Madison
Course:
Marketng 300 - Marketing Management
Edition:
1

Unformatted text preview:

MKT 300 1nd Edition Lecture 24 Outline of Last Lecture XLII Chapter 16 Terms part 1 XLIII Chapter 16 Concepts to Apply part 1 Outline of Current Lecture XLIV Chapter 16 Terms part 2 XLV Chapter 16 Concepts to Apply part 2 Current Lecture XLIV Chapter 16 Terms part 2 Everyday Low Pricing setting a low price rather than relying on frequent sales discounts or allowances Some supermarkets Allowances like discounts are given to final consumers business customers or channel members for doing something or accepting less of something Advertising Allowances price reductions given to firms in the channel to encourage them to advertise or otherwise promote the supplier s products locally Stocking Allowances slotting allowances given to an intermediary to get shelf space for a product Mainly used to get supermarket chains to handle new products Push Money or Price Money Allowances sometimes called PMs or spiffs Given to retailers by manufacturers or wholesalers to pass on to the retailer s salesclerks for aggressively selling certain items They are used for new items slower moving items or higher margin items I e furniture clothing consumer electronics and cosmetics Trade in Allowances a price reduction given for used products when similar new products are bought Give the marketing manager an easy way to lower the effective price without reducing list price Rebates refunds paid to consumers after a purchase F O B free on board some vehicle at some place The sellers pays the cost of loadig the products onto some vehicle then title the products passes to the buyer The buyer pays the freight and take responsibility for damage in transit These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Freight Absorption Pricing absorbing freight cost so that a firm s delivered price meets that of the nearest competitor Amounts to cutting list price to appeal to new market segments Value Pricing



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