MKT 300 1nd Edition Lecture 26 Outline of Last Lecture XLVI. Chapter 17 Terms XLVII. Chapter 17 Concepts to Apply Outline of Current Lecture XLVIII. Exam PrepXLIX. Final ExamL. GradesLI. Topics From Prior ChaptersCurrent LectureXLVIII. Exam Prep- Review and answer topics found at end of chapter notes- Review Lecture Notes- Know the terms and how they are applied- Review pricing videos – you need to know the math- Fair game from first half: see topic listXLIX. Final Exam- Check Room in advance- Do not enter until you have been checked in – go early- Bring ID and be prepared to show your calculator – only the basic calculator is allowed. Bring No. 2 pencils and a small eraser- Fill back to front. Every other seat. No Notes/books – no baseball hats, ear buds etc. - Exam will start promptly – allow about 100 minutes. 2 parts (60 multiple choice 2 pt./Q) second part 6 questions (5 pt. each.) Research 30 minutes for the last 6 questions- In the event of a sudden illness or accident notify us as soon as possibly- Exam grades will be posted, please wait for the announcement on the course homepage.- Final grades will not be posted, but I will announce when they are submitted on the homepage along with an explanation of how to find themThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- If something weird like a cancellation happens, look at Learn@UWL. Grades- Distribution is determined after the final, I add extra credit to total score after distribution is determined- This will “lift” about 5-10% of the class to the next highest grade.- Please do not ask for an “exception” o the grade calculation – everyone is subjected the same rules- Keep copy of your scores – you must submit your scores and calculations to challenge a grade- I will not check a grade discrepancy without seeing your math- Project grades and discussion participation grades visible in grade book at 12:30 a.m. Monday Dec. 15th.- Final exam grades: Noon Dec. 21- Final Grades: midnight December 22- Look for posting announcements on Learn @UW before emailing TAs or prof. - Exam date and time is Monday Dec. 15 started at 2:45 p.m.- Try to arrive between 2:30-2:40LI. Topics from prior chapters- Ch. 1: how is customer satisfaction linked to marketing concept?- Ch. 1: what are top micro and macro concerns about marketing- Ch. 2 Why should marketer plan? Component of a plan?- Ch. 2: what is relationship between SWOT and marketing plan?- Ch. 3 How does monopolistic competition differ from pure competition?- Ch. 4 How does segment differ from a target?- Ch. 4 what is the function of a product/space map?- Ch. 5 How does the amount of effort your target will put into their decision to buy impact the marketing strategy? - Ch. 7 what are common quantitative research techniques? When are they sued? - Ch. 10 How do product classes affect “place”?- Ch. 10 Give example of horizontal and a vertical arrangement. What are legal implications for each?- Ch. 10 What determines ideal market exposure and what are the three major exposure strategies and when would each be used?- Ch. 11+ what are some of ethical issues involved w/ global supply chains, pricing, promotion, and product?- Ch. 12 How does “Stockturn” and mark-up factor into retail strategies- Ch. 8,9,13, 15,16,17+Dec 8 Lecture: see review questions at end of chapter