MKT 300 1nd Edition Lecture 21Outline of Last Lecture XXXVII. Chapter 13 TermsXXXVIII. Chapter 13 Concepts to ApplyOutline of Current Lecture XXXIX. Kohl’s SpeakerCurrent LectureKohl’s Speaker: Kevin Mansell. Chairman, President, & CEOMarketing strategy: savingsThey sell discretionary products, difficult to sell when the recession of 2008 happened.Kohl’s has always focused on families. But the definition of family has changed over time.5 Pillars:- Amazing Products- Easy Experience- Personalized Connectiono A big changeo They have been investing on this recentlyo Delivering personalized experiences requires great data- Incredible Savings- Winning TeamsTarget comes to see national brands at good price.Goal: get them to come back for the same experience.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Personal proximity-based
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