Class 30—Presentations day 2Diet PepsiCampaign similaritiesEmphasize beauty of canCelebrity endorsedIncluded beautiful womenWomen are shown being highly involved with the canCampaign differencesCindy Crawford portrayed a blue collar lifestyle/ Sofia is more sophisticatedCindy Crawford’s ads were commercials/ Skinny can was printSummaryDiet Pepsi made smart move using Cindy Crawford again in 2002Skinny can led off of the Cindy Crawford commercial by emphasizing the beauty of the canRed BullGives you wingsStrategy: uses characters and events throughout history and popular culture with twist at the endExecution: animations, fantasy events, comedic twist on parables, stasisDifference: comedic appeal, puffery, cant really grow wingsWorld of red bullStrategy: invites consumers to participate in exciting and active lifstyles. Almost seems as if world of red bull is an exclusive clubExecution: real people, real life, real action, montageKey difference: encourages active lifestyle, representation of what you could beGeicoMy presentationADPR 3100 1st Edition Lecture 27Outline of Last Lecture I. Presentations (day 1)Outline of Current Lecture II. Presentations (day 2)Current Lecture Class 30—Presentations day 2 Diet Pepsi - Campaign similaritieso Emphasize beauty of cano Celebrity endorsed o Included beautiful women o Women are shown being highly involved with the can- Campaign differenceso Cindy Crawford portrayed a blue collar lifestyle/ Sofia is more sophisticated o Cindy Crawford’s ads were commercials/ Skinny can was print - Summaryo Diet Pepsi made smart move using Cindy Crawford again in 2002o Skinny can led off of the Cindy Crawford commercial by emphasizing the beauty of the can These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Red Bull - Gives you wingso Strategy: uses characters and events throughout history and popular culture with twist at the endo Execution: animations, fantasy events, comedic twist on parables, stasis o Difference: comedic appeal, puffery, cant really grow wings- World of red bullo Strategy: invites consumers to participate in exciting and active lifstyles. Almost seems as if world of red bull is an exclusive clubo Execution: real people, real life, real action, montage o Key difference: encourages active lifestyle, representation of what you could be Geico- My presentation
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