“Something more”why did buying and advertising become more?Tiny stores and shops turned into huge department stores. People started to go shopping for entertainment instead of goods you simply neededConsumer societyPrimary means of support is citizens consumingNot selling and makingBut buying and using goods and servicesDimensions of emergenceAgriculture v manufacturingRural population v urban populationIncrease in personal earnings and spendingHousehold spending from 1900 to 1950 increasedAs well as household incomeDramatic increases in:Manufacturing compared to agriculture (wage workers with paychecks)Nonfarm residents compared to farm residents (city dwellers) so people aren’t raising chickens and stuff, have to buy foodPersonal income and spendingGreater needs and mean to buyRural/urban: 1890Farm familiesNonfarm families as time went on, less and less nonfarm familiestoday is probably 95% nonfarm familiesWays of buyingtraditional: country storeVariety of generic goods (didn’t come from a particular company)Merchant recommendation ( people would buy certain things over others because store clerks would recommend)New: Department storesHuge selection and volumeNational, manufactured goodsPreferences created by advertisingOpulent interiorWanted to KEEP people there, then they will think of things to buy and buy more then intendedShopping as an “experience”Mail-order house“department store” with national researchrural free deliveryNew ways of buyingdepartment stores, mail order houses, “something more”, more to choose form, more to do when shoppingBrandingadvertising beyond notices and announcementsfit the needs of consumer societybrand loyaltypreference for specific brandbuy it no matter where you were or moved togreater significance of productsConsumer societyRise of consumer societyBuying = from option, to necessityShopping = from a means to an end, to an end in itselfProducts = from utility, to being solutions to key problemsADPR 3100 1st Edition Lecture 4Outline of Last Lecture I. Antioxidant and redox regulation of gene transcription Outline of Current Lecture II. “Something more” and consumer societyIII. Dimensions of emergenceIV. Rural/urban: 1890V. Ways of buying and mail-order houseVI. BrandingCurrent Lecture- “Something more”o why did buying and advertising become more?o Tiny stores and shops turned into huge department stores. People started to go shopping for entertainment instead of goods you simply needed Consumer society- Primary means of support is citizens consuming- Not selling and making- But buying and using goods and services Dimensions of emergence - Agriculture v manufacturing - Rural population v urban population- Increase in personal earnings and spending o Household spending from 1900 to 1950 increasedo As well as household income- Dramatic increases in:o Manufacturing compared to agriculture (wage workers with paychecks) o Nonfarm residents compared to farm residents (city dwellers) so people aren’t raising chickens and stuff, have to buy foodo Personal income and spendingo Greater needs and mean to buy These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Rural/urban: 1890 - Farm families - Nonfarm families- as time went on, less and less nonfarm families- today is probably 95% nonfarm familiesWays of buying - traditional: country store o Variety of generic goods (didn’t come from a particular company) o Merchant recommendation ( people would buy certain things over others because store clerks would recommend) - New: Department storeso Huge selection and volume o National, manufactured goodso Preferences created by advertisingo Opulent interior Wanted to KEEP people there, then they will think of things to buy and buy more then intended o Shopping as an “experience” Mail-order house- “department store” with national research- rural free deliveryNew ways of buying- department stores, mail order houses, “something more”, more to choose form, more to do when shoppingBranding- advertising beyond notices and announcements - fit the needs of consumer society- brand loyaltyo preference for specific brando buy it no matter where you were or moved to o greater significance of products Consumer society- Rise of consumer society o Buying = from option, to necessity o Shopping = from a means to an end, to an end in itselfo Products = from utility, to being solutions to key
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