Has there always been advertising?Advertising and society—how it changes and affects each otherAdvertising today is much more than notices and announcementsWhat was done today was not done 2000 years agoChange medieval/modernHow advertising has changed over timeMedieval world (European wise) and the modern world—how much has changed?3 ways:Social statusIn Medieval world, you were born a merchant die a merchant, no sense of upward mobilityToday we are told you can achieve anything with hard work; today advertising tells you to buy this product and become successfulPurpose of lifeMedieval world, purpose of life was to prepare for the after lifeToday, still aspects of this but sense that it is okay to have fun/treat yourself; “pamper yourself, buy this product”Getting goodsMedieval world, people made what they ate and wore, or barterToday, we go the stores; all advertising is intended for us to buy stuffEmerging problemProductionMaking goods you want to sellRecorded historyNotices/announcements; persuasionAdvertising is in part notifying people you have something to sell, this has been going on throughout recorded historyIn the emergence of capitalist market societies—added dimension to these notices/announcements messages paid for by merchantsIt is only with the emergence of consumer society do you see the emergence of an industry whose job is to create these messagesConsumer society: industry that makes the messageAdvertising in part is notices and announcements (efforts to persuade people to buy) but its also when merchants pay people to create these messages, ALSO industry with job to make these messagesCapitalism/advertisingIt is a recent development actuallyRecorded human hstory = notices and announcementsPre and early capitalist societyes = + paid notices and announcementsEmergence of consumer society = + need and means for an advertising indsturyAdvertising is an integral part of a specific kind of societyADPR 3100 1st EditionLecture 2Outline of Current Lecture II. Medieval advertising to modern advertising A. Social statusB. Purpose of Life C. Getting goodsIII. Recorded history IV. Capitalism and Advertising V. Introduction to MutationsCurrent Lecture Has there always been advertising? - Advertising and society—how it changes and affects each other- Advertising today is much more than notices and announcements - What was done today was not done 2000 years agoChange medieval/modern- How advertising has changed over time - Medieval world (European wise) and the modern world—how much has changed? - 3 ways:o Social status In Medieval world, you were born a merchant die a merchant, no sense of upward mobility Today we are told you can achieve anything with hard work; today advertising tells you to buy this product and become successful o Purpose of life Medieval world, purpose of life was to prepare for the after life These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Today, still aspects of this but sense that it is okay to have fun/treat yourself; “pamper yourself, buy this product” o Getting goods Medieval world, people made what they ate and wore, or barter Today, we go the stores; all advertising is intended for us to buy stuff Emerging problem - Productiono Making goods you want to sell BUT it isn’t enough to produce, you have to DISTRIBUTE have to get it outRecorded history- Notices/announcements; persuasion - Advertising is in part notifying people you have something to sell, this has been goingon throughout recorded history- In the emergence of capitalist market societies—added dimension to these notices/announcements messages paid for by merchants- It is only with the emergence of consumer society do you see the emergence of an industry whose job is to create these messages- Consumer society: industry that makes the message- Advertising in part is notices and announcements (efforts to persuade people to buy)but its also when merchants pay people to create these messages, ALSO industry with job to make these messages Capitalism/advertising- It is a recent development actually- Recorded human hstory = notices and announcements- Pre and early capitalist societyes = + paid notices and announcements- Emergence of consumer society = + need and means for an advertising indstury- Advertising is an integral part of a specific kind of
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