ADPR 3100 1st Edition Lecture 27 Outline of Last Lecture I Presentations day 1 Outline of Current Lecture II Presentations day 2 Current Lecture Class 30 Presentations day 2 Diet Pepsi Campaign similarities o Emphasize beauty of can o Celebrity endorsed o Included beautiful women o Women are shown being highly involved with the can Campaign differences o Cindy Crawford portrayed a blue collar lifestyle Sofia is more sophisticated o Cindy Crawford s ads were commercials Skinny can was print Summary o Diet Pepsi made smart move using Cindy Crawford again in 2002 o Skinny can led off of the Cindy Crawford commercial by emphasizing the beauty of the can These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Red Bull Gives you wings o Strategy uses characters and events throughout history and popular culture with twist at the end o Execution animations fantasy events comedic twist on parables stasis o Difference comedic appeal puffery cant really grow wings World of red bull o Strategy invites consumers to participate in exciting and active lifstyles Almost seems as if world of red bull is an exclusive club o Execution real people real life real action montage o Key difference encourages active lifestyle representation of what you could be Geico My presentation
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