Quiz Answers A major difference between PR and advertising is advertising focuses on paying for time or space that allows them to put across their organization s messages about its products and services in PR credibility helps to earn media recognition A major different between PR and marketing is that the focus in PR is on marketing an organization in marketing it s on selling a service or product A practice among some news editors because of the proliferating raft of product placement in the media is to delete mention of brands or companies in news columns A PR practice that media scorn is placing well known people on TV but failing to disclose they are representing a particular company A sign of just how significant tying mascots to products can be General Mills creating Green Giant Food Company and a related website Advertising is NOT held in high esteem as marking people would hope because there s a stigma about the message being created and paid for by the sender Branding is about creation of a position or differentiable identity for a company or product If PR practitioners see themselves as key players in IMC they must establish credibility If the effectiveness of publicity is exemplified by how long a company can tie its product to an iconic figure then Ronald Mcdonald appears to hold a record If you expected to receive maximum value from an article reprint you would do what integrate it with other information on similar related subjects select target publics and send it to specific people and plan ahead by ordering it before the publication goes to press If you received publicity in a magazine or newspaper what can you produce to extent the impact from that coverage An article reprint Motivating prospective customers to action describes what sales promotion is effective at Showing beanie babies and cabbage patch dolls with a clients new product for a photograph is an example of what using heritage The law of primacy is essential in establishing the impression that you were the first in a doing product category Which of the following are examples of 21st century promotional innovation associated with integrated marketing Infomercials brand integration in the action on television program and buzz marketing does not include news releases A crisis means that in dealing with media you must establish battlefield rules that include what Establish a gatekeeper headquarters feed the media beast with verifiable numbers and information and try to find something that allows them to advance the story Do not speculate If a crisis occurs typically you will have to handle a siege mentality especially amplified by your legal advisors During a crisis what is most likely going to be the behavior of most reporters to point a finger to ascribe blame and to fulfill their role as a guardian of the public trust In a summer what are the goals of issues management to help preserve markets to help reduce risk and to help manage image Not to help reduce organizational assets In contrast to advice lawyers typically offer about a crisis PR people would advise that you provide prompt frank and full information In the 21st century among the highest paid most well regarded PR practitioners are those who attempt to manage crises In the heat of a crisis PR professionals must remember the cold truth about their goals which includes all of the following EXCEPT build a case for who or what was to blame Supposed to terminate the crisis quickly limit damage and restore credibility Message maps generally adhere to all of the following standard requirements three key messages 7 12 words per message and three supporting facts for each key message Paramount in all advice offered about handling media in a crisis above all else never The first planning issue in preparing how to handle a crisis is to define the risk for each The most essential step in planning how to handle a crisis is to demonstrate responsible ever lie likely affected audience management action The speed of the internet pervasiveness of social media and viral communications mean people and companies are a blink away from real or faux crisis To crisis is unplanned visibility James Lukaszewaski What do PR professionals consider the cardinal rule for communications during a crisis Tell it all and tell it fast What are true when regarding the hiring process people want to work with people they like it is important to know about the company it is important to keep in touch In the game plan for an effective interview experience what should you do ask questions and provide answers that demonstrate you re prepared follow up as you indicated at the end of the interview ask for names of other contacts who might be helpful lead the interview What part of the job search process is not usually done making a follow up call to set up an interview Advice for the second step in the job search process suggested by Arnold boils down to get a name The key to organizing a job search in bad or good times is organization Main problem for job seekers is to find a way through the door To land a job in PR today savvy applicants will likely find what effective networking What are good ways to get a jump on the competition in the job market start networking using social media look at companies you like intern What can help college students get a jump start on the competition in the job market start networking focus improve your communication skills What is key to a successful public relations career gain diversity of experience relationship building intangibles What should you include in a resume identify 3 impressions you want to create immediately identify achievements that will make someone say tell me more list your professional awards educational achievements and community service What is the first step in an effective job search find the name of the person whom you should talk to What will help you avoid the dead letter response in a job search network to find the name of the person to address your job pitch to use a professionals on staff directory call the reception desk and ask how to spell the name of the director of the department you want to work in After finding the right person to talk to you should NOT ask the correspondent to call you Only 10 percent of the time do job seekers realize they are responsible for controlling the interview agenda
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