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Nonprofit PR campaigns strategic planning encompasses defining issues framing issues and targeting messages Indications that minorities are heading towards becoming the majority in the US includes dramatic growth in the Hispanic community women have made strides in leveling the playing field between their roles and compensation for them which includes being CEO at large corporations serving as advisors to presidential candidates and what have women not gained when it comes to equality One major aspect of giving back is support for even the president equal pay voluntarism requires what peaceful coexistence between organizations and communities where they operate negotiating or mediating if there s a significant problem between organizations communities and their members the majority of immigrants to the US flock to what states California Texas and New York the fastest growing ethnic group in the US is the result of Susan G Komen Race for the Cure s policy barring grants to organizations that were under investigation by local state or federal authorities the loss of support from charitable donors resignation of CEO Nancy Brinker and by 2050 the Hispanic population in the US will likely compromise what percentage Asians was VP Karen Handel of the US 33 of the US population nonprofit organizations champion multiculturalism in their respective communities by serving as the primary source for employment of recent PR professionals they serve cultural educational religious an social needs in their communities as well the gay population in the US is about 15 million members typical community relations objective tells the community about what the firm s operations correct misunderstandings reply to criticism remove disaffection that may exist and gain favorable opinion of the community PR has become an international phenomena because of what the communication power of the internet typical goal of consumer relations is to do what keep former customers because most sales are made to established customers Another name for computer generated media is online consumer word of mouth at the core of international relations lies an attitude of delivering dependable products in a manner that is what service oriented and ethical consumer rights spelled out by J F K in the early 1960s included the right to what the protection from goods that are hazardous to health to life Osbusman is what made by public officials a government official in Sweden and New Zealand appointed to investigate abuses The consumer financial protection bureau was created to do what to make consumer financial products and services more transparent typical goals of customer relations professionals include keeping old customers attracting new customers and marketing new items and services it can go viral the risk of consumer complaints is greater in the present environment because government officials who are concerned about consumer rights focus on product labeling and packing to avert troubles and reinforce the idea that international companies are responsible and concerned local residents they should do what take proper actions first followed by appropriate communication sources from which consumer generated material originates includes what message boards forums blogs and public discussions the term bedbug refers to what response to consumer complaints dating back to the heyday of railroads Public relations in government has been barred from federal government since 1913 how many federal regulatory agencies have emerged since 1970s 20 what is PR called in government public affairs What kind of government jobs are available for PR professionals press secretaries information officers public affairs experts communications specialists United States Information Agency is what an independent foreign affairs branch within the executive branch Voices of America does what is the leading voice overseas 3 million Department of Defense has how many people in the strategic center of gravity American Forces Information promotes what among branches cooperation among various branches what does the American Forces Information Service keep track of Maintains armed forces radio and television stars and stripes newspaper communications training etc Department of Health and Human Services has how many public affairs officials 700 What is the most visible PR position in the world Presidents Press Secretary what is called the most difficult job position in any administration Presidents press secretary I may be crazy but I like working with reporters was said by which press Business communities foundations and philanthropies have a common problem secretary Ari Fleischer which is what government organizations with an interest in government relations usually employ a what professional representative What is the new law concerning lobbyists lobbyist is an individual who is paid by communication to a vast range of specific individuals in the executive and legislative branches of the federal government lobbyists are rooted in what amendment 1st amendment how does government support company sales they are one of the nations largest purchasers of products getting word out through the web using lightening speed to get to a vast number of what is E lobbying voters PACs political action committees what is the most controversial area of political developments in recent years Political Action Committees in interviews the interviewers seek someone who can provide material for a good story the cardinal rule for PR professionals is to never lie T or F good media relations require a formal media relations policy and following sound principles of dealing fairly honestly and intelligently with their representatives True True T or F if the fact that the acceptable rate of accuracy is 70 among the internet journalists is an indication then dealing with some media has become risky a key point to remember when dealing with reporters especially in interviews is saying no comment is an indication that you may be hiding something what characterizes the media that today s PR practitioners must deal with they are aggressive opinionated and throw themselves into story coverage publicity can be very useful especially in announcing a new product or service what is not a guaranteed benefit of paid advertising credibility of what appears in print media T or F Coordinating media interviews for their management is a key role that PR practitioners have True objectivity a goal


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FSU PUR 3000 - Notes

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