Chapter 13 Community Relations Nonprofit PR campaigns strategic planning encompasses defining issues framing issues targeting messages Indications that minorities are heading toward becoming the majority in the US includes dramatic growth in the Hispanic community Women have made great strides in leveling the playing field between their roles and compensation for them being a CEO at large corporations and serving as advisors to presidential candidates and even the President They have not gained equal pay One major aspect of giving back is support for voluntarism Peaceful coexistence between organizations and communities where they operate requires negotiating or mediating if there s a significant problem between organizations communities and their members The majority of immigrants to the US flock to California New York and Texas The result of the Susan G Komen Race for the Cure s policy barring grants to organizations that were under investigation by local state or federal authorities was the loss of support from charitable donors resignation of CEO Nancy Brinker and VP Karen Handel The fastest growing racial or ethnic group in the US is Asians By 2050 the Hispanic population in the US will likely comprise about 33 of US population Nonprofit organizations champion multiculturalism in their respective communities serve cultural educational religious and social needs in their communities and serve as the primary source for employment of recent PR professionals The gay population in the US is about 15 million members Typical community relations objective tells the community about the firm s operations correct misunderstandings reply to criticism remove disaffection that may exist and gain favorable opinion of the community PR has become an international phenomenon because of the communication power of the Typical goal of consumer relations is to keep former customers because most sales are made to established customers American companies have 10 of the 10 most powerful brands in the world Another name for consumer generated media is online consumer word of mouth At the core of international consumer relations lies an attitude of delivering dependable products in a manner that is service oriented and ethical Chapter 14 internet Consumer rights spelled out by President John F Kennedy in the early 1960 s included the right to protection from goods that are hazardous to health to life Ombudsman is a government official in Sweden and also New Zealand appointed to investigate abuses made by public officials The Consumer Financial Protection Bureau was created in the wake of the 2011 Wall Street scandals to make consumer financial products and services more transparent The risk of consumer complaints is greater in the present environment because complaints can go viral Consumer relations function in companies are to develop field training programs guidelines to evaluate services and products for management and to develop consumer programs that meet consumer needs while helping to increase sales Typical goals of customer relation s professionals include keeping old customers attracting new customers and marketing new items or services Government officials who are concerned about customer rights and protection focus on product labeling and packing To avert troubles and reinforce the idea that they are responsible and concerned local residents all foreign companies operating internationally should take proper actions first followed by appropriate communication Sources from which consumer generate media originates includes message boards and forums blogs and public discussions The term bedbug letter refers to a response to consumer complaints dating back to the heyday of railroads
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