Added Value Promotions Advertising Agency Advertising Allowances co operative advertising Advertising Control Advertising Department Advertising Doesn t Provide Complete Information Advertising Effects on Society Advertising Goals Advertising Interest Advertising is Offensive and Tasteless Advertising Personnel product is sold at full price consumers get more for their money doesn t reduce price value ratio highly competitive low starting salaries long hours merit based advancement can be very rapid if you re good payments by the manufacturer to the retailer for every case you buy you get a dollar for advertising funding of the retailer s advertising of the product more control over message timing work with the agency set guidelines for the agency and evaluates them usually not entry level structured environment better pay advertising is advocacy don t expect full information more information doesn t always lead to better decision making motivates consumers showcases competitive advantage improves products communication inform persuade and remind target to buy specific brands of products over another ex coke over pepsi editorial interest not very important if people were really offended they wouldn t buy the product most likely to be offended are not members of the target market ex Abercombi and Fitch who gets to judge the market place decides whats offensive First Amendment Freedom of Speech ex coke American the beautiful the people who work there are more likely to have a business background
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