ADV 3008 Exam 1 Questions 1 What re the 4 Ps of the marketing mix 2 Definition of advertising 3 Difference between product and brand 4 What is brand equity 5 What are the 3 types of promotion 6 Advantages and disadvantages of paid mass media 7 Difference between low and high involvement 8 Schramm s Model of one way communication 9 Problems with one way communication 10 Types of agencies What are other types of service agencies 11 Overall purpose of consumer segmentation 12 How does increased competition lead to segmentation 13 What re the 2 most common demographics 14 What are the cons and pros of psychographics 15 What are dynamic variables 16 Heavy vs light users 17 Early vs late adopters 18 What does the comsumer classification end use mean 19 Product feature vs product benefit 20 How do message and the media relate 21 Four degrees of media segmentation 22 What is the difference between rifle and shotgun messages 23 What are the 4 stages of the product life cycle 24 What is the intro stage 25 What is the growth stage 26 What is the maturity stage 27 What is the decline stage 28 What is a product portfolio 29 What are common economy issues 30 What are common macro issues 31 What are the advantages of secondary research 32 What are the disadvantages of secondary research 33 What is primary research 34 What is DAGMAR 35 What are the 4 elements of DAGMAR 36 What are the benefits of specific advertising goals 37 What is the positioning of DAGMAR 38 Why are consumer perceptions important 39 What are the positioning strategies 40 What is a creative brief 41 What are the components of a creative brief 42 What is the FTC Act of 1914 43 What 3 things have to be present to be deceptive advertising 44 What is comparative advertising and how is it NOT considered deceptive 45 What is corrective advertising 46 Who is liable for deception ADV 3008 Exam 1 Questions 47 Why are the elderly and children considered special audiences 48 What is the most important aspect of advertising 49 What is the Big Idea 50 What does the big idea take into consideration 51 What does all advertising contain 52 What are product appeals 53 What is comparative advertising 54 When is comparative advertising useful 55 Describe consumer appeals 56 What happens if you use too much or too little fear 57 What is subsidized product trial and what do advertisers do to counteract it 58 What are the three execution styles 59 What are creative executions 60 What are product executions 61 What are the types of product executions 62 Describe slice of life product execution 63 How is problem solving different than slice of life 64 What are the advantages and disadvantages of product executions 65 What are consumer executions 66 What are the 4 types of borrowed interest
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