CHAPTER 10 REVIEW QUESTIONS Digital media have created opportunities for companies to: Target specific markets Electronic media that function using digital codes are called Digital media _____ uses the Internet and mobile and interactive channels to develop communication and exchanges with customers Digital marketing According to Nielsen Marketing Research, consumers spend more time on than e-mail Social networking sites JC Penney' s website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JC Penney is practicing: Addressability Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n) Application _____ are more consumer-driven than traditional media Digital media One trend that has caused consumer-generated information to gain importance is Consumers’ tendencies to trust other consumers over corporations When using Facebook Fan Pages, companies must dedicate time to _____ in order to make Fans feel connected. Respond to fan posts MySpace has experienced difficulties competing with Face book, in part because of its reputation as more of a _____ site than one for keeping in touch with friends. Dating Linkedln is a social networking site geared toward Professionals A Linkedln profile resembles A resume General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on? LinkedIn Some companies use _____ as internal tools for teams working on a project requiring lots of documentation Wikis _____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers . Podcasts Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are Creators Of the online user segments in The Social Technographics Profile, the largest group in most countries is: SpectatorsWalmart has stores in China where Spectators make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Walmart should Post its own promotional messages on blogs and websites Pizza hut has restaurants in India where Joiners make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Pizza Hut should Create a Fan Page and invite consumers to post their thoughts KFC has restaurants in Mexico where Inactives make up the majority of the online population. To match their marketing efforts with the characteristics of the population, KFC should Focus more on traditional promotions rather than social