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COMM107 CHAP 15 TERMS Persuasion the process of influencing attitudes and behaviors Persuasive speech intended to influence the opinion or behavior of an audience Speech of conviction speaker is attempting to encourage the listener to believe as the speaker does Speech of actuation should move the members of the audience to take the desired action that the speaker has proposed ex buy a product etc Ethos speaker credibility Logos logical arguments Pathos psychological appeals Reasoning Fallacies speakers intentionally or not present material that contains logical flaws
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