Chapter 14 Public Speaking The Informative Speech The Role of Informative Speaking To inform and to persuade Informative speaking has been defined as discourse that imparts new information secures understanding or reinforces accumulated information Characteristics of Informative Speaking Development depends on audience analysis consideration must be given to listener s knowledge on the subject determine appropriate language level attention devices structure of the message Clear statement of central idea is essential to keep the purpose clear Classifications of Informative Speaking Informative presentations can be speeches about objects processes events and concepts Specific types of informative speeches include informative briefings team briefing one on one briefings technical reports presentations of professional papers lectures question and answer sessions speeches of introduction Speeches about objects desire a particular thing in detail Speeches about processes instruct the audience about how something works is made or is done so that they can apply the skills learned usually chronologically arranged Speeches about events inform the audience about something that has already happened is happening or is expected to happen Speeches about concepts examine theories beliefs ideas philosophies or schools of thought Informative Briefings Informative briefings fundamental object is to present information to a specialized audience followed by the exchange of data ideas questions among participants o Preparation requires careful analysis of the audience to determine what background and definitions will be needed Team briefings presentation by a series of speakers rather than a single speaker One on one briefings to a person or small group of individuals table top briefing opening statement about topic short statement of findings extensive Q A Technical report is a statement describing a process explaining a technique or discussing new elements to ppl within a business or industry or to ppl outside it such as customers or researchers who may be interested in the topic Professional paper is a speech in which the presenter briefs his or her audience on some findings that relate to the speaker s or listener s area of interest o Poster session you prepare a poster a series of charts or a PowerPoint program that visually highlights your research or ideas Lecture the presentation of material to facilitate learning most familiar type of informative speaking Getting attention o Using humor o Using question o Timing Analogies funny quotes cartoon don t announce when you are about to use humor if you are in doubt don t use it Question and Answer Sessions information speech in itself Question and answer session that followers many speeches is a type of Useful to measure a speaker s knowledge alert a speaker to areas in a speech that were unclear or needed more development give listeners a chance to probe for ideas Preparation anticipate the questions you will be asked Additional suggestions for Q A suggestions page 379 Set ground rules Speeches of Introduction Speech of introduction purpose is to identify the person who will be speaking to the audience and give any other information that may spark listeners interest in the speaker or the topic o Name title identification where speaker is from accomplishments o Short and to the point
View Full Document
Unlocking...