UMD COMM 107 - Chapter 14: Public Speaking-The Informative Speech

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Chapter 14: Public Speaking-The Informative SpeechThe Role of Informative Speaking- To inform and to persuade - Informative speaking: has been defined as discourse that imparts new information, secures understanding, or reinforces accumulated information Characteristics of Informative Speaking- Development depends on audience analysis; consideration must be given to listener’s knowledge on the subject, determine appropriate language level, attention devices, structure of the message - Clear statement of central idea is essential to keep the purpose clear Classifications of Informative Speaking- Informative presentations can be speeches about objects, processes, events and concepts- Specific types of informative speeches include informative briefings, team briefing, one on one briefings, technical reports, presentations of professional papers, lectures, question and answer sessions, speeches of introduction - Speeches about objects: desire a particular thing in detail- Speeches about processes: instruct the audience about how something works, is made, or is done so that they can apply the skills learned; usually chronologically arranged - Speeches about events: inform the audience about something that has already happened, is happening, or is expected to happen - Speeches about concepts: examine theories, beliefs, ideas, philosophies, or schools of thought Informative Briefings- Informative briefings: fundamental object is to present information to a specialized audience, followed by the exchange of data/ideas/questions among participants o Preparation: requires careful analysis of the audience to determine what background and definitions will be needed - Team briefings: presentation by a series of speakers rather than a single speaker - One on one briefings: to a person or small group of individuals; table top briefing; opening statement about topic, short statement of findings, extensive Q&A - Technical report: is a statement describing a process, explaining a technique, or discussing new elements to ppl within a business or industry or to ppl outside it such as customers or researchers who may be interested in the topic- Professional paper: is a speech in which the presenter briefs his or her audience on some findings that relate to the speaker’s or listener’s area of interest o Poster session: you prepare a poster, a series of charts, or a PowerPoint program that visually highlights your research or ideas - Lecture: the presentation of material to facilitate learning; most familiar type of informative speaking - Getting attention o Using humor Analogies, funny quotes, cartoon, don’t announce when you are about to use humor, if you are in doubt don’t use it o Using question o Timing Question and Answer Sessions- Question and answer session: that followers many speeches is a type of information speech in itself- Useful to measure a speaker’s knowledge, alert a speaker to areas in a speechthat were unclear or needed more development, give listeners a chance to probe for ideas - Preparation: anticipate the questions you will be asked - Set ground rules- Additional suggestions for Q&A suggestions: page 379 Speeches of Introduction- Speech of introduction: purpose is to identify the person who will be speaking to the audience and give any other information that may spark listeners’ interest in the speaker or the topic o Name, title, identification, where speaker is from, accomplishments o Short and to the


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UMD COMM 107 - Chapter 14: Public Speaking-The Informative Speech

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