COMM107 CHAPTER 11 TERMS Public communication the act involves a transaction between a speaker and an audience Purpose of the speech centers on the speaker s expected outcomes for the presentation Plagiarism occurs when a speaker uses the ideas and words of others as his or her own without giving credit to the originator of the material Fabrication making up information or guessing at information and making it appear true Audience Analysis consists of assessing the demographic psychographic and rhetorographic characteristics of your prospective listeners Statement of central idea defines the subject and develops the criteria by which to evaluate the material to be included in the speech Impromptu speaking a speaker uses information acquired from experience speaking with little or no preparation and organizes ideas while he or she is communicating Ad lib speaking a speaker has no time to organize ideas and responds immediately when answering a question volunteering an opinion or interacting during a question and answer session Extemporaneous speaking developing a set of talking points in notes or outline form to assist a speaker in presenting their ideas Speech planning outline a brief framework used to think through the process of the speech Contains the major ideas of the speech without elaboration Means of thinking through the things you wish to say and putting them in a structured order Speech presentation outline Speaker fleshes out the outline with examples and illustrations and write in internal summaries and forecasts Topic outline has words or phrases for all entries and usually has little or no punctuation after entries Sentence outline has complete sentences for all entries and usually has correct punctuation Mind mapping a method of arranging materials visually rather than in list form Favored by global thinkers Manuscript speech mode the material is written out and delivered word for word Memorized speech mode a speech is written out word for word and then committed to memory
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