Chapter 12 Public Speaking Developing the Message I Sources of Information A Primary Sources of Information observations of research generate the observations or research B Secondary Sources of Information C Types of Sources sources that represent the original reports of the sources that report but did not originally 1 Books 2 Magazines 3 Newspapers 4 Journals 5 Indexes 6 Government Publications 7 Special Interest Group Publications 8 9 Computer Searches Interviews select a databse a b narrow the jits c examine the hits d mark the sources save your sources e cite your sources f g selecting internet sources find valid sources 1 2 analyze sources 3 recording and using your sources II Supporting Speech Material should clarify a point you are making in the speech or offer evidence of the validity of the argument presented A characteristics of memorable material 1 simple 2 unexpected 3 concrete 4 credible 5 emotional 6 story based so that the listener will be engaged as the point is developed B examples of supporting material 1 stories 2 specific instances condensed examples 3 Exposition necessary background info to listeners os that they can understand the material being presented 4 Statistics 5 Analogies 6 Testimony III Techniques for Presenting Supporting Material summarize each segment of the presentation on order to A Interbal Summaries avoid listener confusion B Forecasting C Supplimentry Aids 1 Visual Aids 2 Audio Aids 3 AudioVisual Aids a statement that alerts the audience to ideas that are coming visual audio audiovisual and computerized graphics appear to our sense of sight appeal to our sense of hearing combined presentation of sight and sound
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