04 06 2014 What are attitudes Attitude schema about a topic Beliefs cognitive schematic o ex Dogs are loyal school is challenging Evaluation emotional affective o ex Music and dancing are fun Behavioral expression we have attitudes to consolidate information about the world and to express who we are and communicate our values indicate our impressions o Impression management o Social bonding attraction similarity to others based on mutually agreed upon attitudes people bond with others who have a similar attitude o Directional causality Attitude Formation Learning Theory o Classical operant conditioning I hold it that a little rebellion now and then is a good thing and as necessary in the political world as storms in the physical o Thomas Jefferson vs Joseph Stalin Mere Exposure o Repeated prolonged exposure to stimulus o Person idea neutral inanimate object o Assumes initial neutral attitude Attitude Behavior link Should attitudes predict behavior o Attitudes and behaviors can be inconsistent Pre marital sex question Reasoned Action Model o Attitude Thinking Behavior o Planning and accessibility exercise routine o Individual attitude Subjective social norm gender differences in sexual behavior in college students pot smoking in adolescence o Attitude strength Extremity of emotion degree of certainty vs ambivalence Political attitudes cigarettes alcohol Stronger attitudes are more consistent and higher linked with behavior Increasing information evidence Direct personal experience and self interest Stability vs change Time and fluctuation based on experience ex Voting 2 months or 2 days before an election Relevance to behavior Ex Church attendance and belief in god Attitude Change o Equilibrium vs learning conditioning o Cognitive dissonance inconsistency between attitude and behavior or a second attitude Two cognitions 1 Believe x 2 Publicly stated not x or publicly behaved not x Unpleasant mental state Studies in Cognitive Dissonance o Original Festinger 1950s study performing very boring tasks Necessary factors Feeling free of choice in decision minimal external justification can t go back and change behavior reverse decision being in public is another moderating factor 04 06 2014 04 06 2014
View Full Document
Unlocking...