Health Care Marketing Information Matrix HCS 490 Version 2 1 University of Phoenix Material Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services The following matrix is intended to assist you in organizing the information contained in these sources Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message Following the provided example identify three examples of your own Source of Health Information News media of the Center of Disease Control Retrieved from http wsww cdc gov Website relating to Tylenol McNeil PPC Inc n d Tylenol in Tylenol Retrieved from http www tylenol com page jhtml id tylenol painey subpure4 inc Website relating to Panadol Advance Glaxo Smithkline consumer Retrieved from http www panadol ie All products panadol advance arthritis Health Care Marketing Information Matrix HCS 490 Version 2 2 How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages Review news coverage and newspaper articles that confirm the role CDC had in response to anthrax Use the product to assess whether it works as stated Read the product label leaflet and only use as directed Type of Health Related Information Information available online relating to the latest disease illness outbreaks Information relating to what Tylenol does and how it cure different types of pain Information relating to how Panadol relieve different types of pain Marketing Messages In 2001 CDC played a role in identifying cases of anthrax tracking exposures and developing response to treat individuals who may have been exposed Tylenol is thought to work by elevating the body overall pain threshold so that you feel less pain It starts working fast but won t irritate your stomach the way NSAIDS sometimes can Panadol Advance tablet is used for fast and effective relief of headaches toothaches backaches and rheumatic and muscle pains Panadol Advance disperses up to Health Care Marketing Information Matrix HCS 490 Version 2 3 five time faster than standard tablets and still have the safety profile you trust from panadol