MKTG 477 1st Edition Lecture 30 Outline of Last Lecture Outline of Current Lecture I Rating Share II Designated Market Area DMA Current Lecture April 13 2015 Interpreting a rate card Grey s Anatomy P18 persons 18 years old Rate of 2 000 cost of showing one 30 second ad o Rate is a lot less than a national buy Rtg of 10 5 percentage of homes in the Spokane area tuned in to Grey s Anatomy Shr Of 25 percentage of homes in Spokane area tuned into Grey s Anatomy out of those with TVs turned on o Of the homes that have a TV turned on between 9 and 10 o clock on Thursday 25 of those homes were watching Grey s Anatomy Rating Share National example not on rate card TV viewing households millions at 8pm on Thursday o ABC 20 o CBS 16 o NBC 31 o Fox 8 o Others 4 Assume there are 114 9 million households with TVs in America What is ABC s rating o 20 114 9 17 4 What is ABC s share o 20 20 16 31 8 4 25 3 Back to the rate card These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Designated Market Area DMA 210 in the United States Spokane is the 73rd largest o TV households 426 690 o Percentage of total US households 0 372 426 690 114 700 000 Approximately how many households in the Spokane DMA watch Grey s Anatomy o 10 5 x 426 690 44 802 households How many individuals 82 000 given Share of 25 o 25 44 802 x o Homes watching anything 179 208 CPP of 190 48 o Media cost program rating o 2 000 10 5 190 48 000 of 82 o 82 000 individuals watching CPM of 24 39 o The media cost to reach 1000 customers o Cost of placing the ad in the medium of individuals reached x 1000 o 2 000 82 000 x 1000 24 39 or 2 000 82
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