MKTG 477 1st Edition Lecture 28 Outline of Last Lecture I Answers to question 1 of handout II Frequency III Gross impressions IV GRPs V Reach strategy VI Frequency strategy Outline of Current Lecture I Answers to question 2 of handout II Answers to question 3 of handout III Media concepts Current Lecture April Media part 3 Answers to question 2 of handout A B C D 6 million 6 17 35 3 270 35 3 7 6 times 270 Answers to question 3 of handout A B C D E 13 million 13 27 48 1 2 27 7 4 23 13 1 8 times 48 1 x 1 8 86 6 Media concepts Rating the percentage of all TV homes in America tuned to a particular program o of homes tuned to a particular program of TV homes in America o Denominator includes homes with TVs on or of o Sunday Night Football 10 7 rating These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 12 3 million 114 9 million 10 7 Share of all homes with TVs turned on a specific time share is the percentage of these homes tuned to a particular program o of homes tuned to a program of homes in America with TVs on o Sunday Night Football 17 share 12 3 million 72 4 million 17 17
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