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UA MC 101 - MC Topic 2

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I. Annie Leibovitz-Alan Ginsberg (age 20)-Posted for a photo that Annie sent to Rolling Stone magazine which skyrocketed her career-Rolling Stone, Vanity Fair, known for solo posture, sexual content (John Lennon)-Controversy and pop cultureII. Mathew Brady: Photography's impact-1860’s First war Photographer, start-finish-Brady’s Impact: Photography preserves history. Pg.106-Photographed LincolnIII. Margaret Burke-White● First woman photographer accredited by U.S. army● Controversy by displaying harsh depictions● Access to Soviet industry● Shined light on poverty● Daring photographer● Life magazineIV. Sara Josepha Hale: Godey's Lady's Book -Godey’s Lady’s Book-Depicted women in roles contrary to convention: literate, employed, single-Help set dominant trends for womenV. The FCC and the entity's purpose-Federal Communications Commission (FCC): The federal agency charged with regulating telecommunications, including radio and television broadcasting-In 1934, Congress created the FCC to regulate the use of the airwaves-Which federal entity oversees all media in the US including major broadcast network?VI. First newspaper in the American colonies.Public Occurrences (1690)-Critical of foreign leaders-Boston new letter (1704): First multiple issue printing press in coloniesVII. The war most associated with Yellow Journalism-Yellow Journalism: A style of sensationalistic journalism that grew out of the newspaper circulation battle between Joseph Pulitzer and William Randolph Hearst -Yellow Journalism taken place in Cuba and helped spur (stimulate) the Spanish-American War-A way to arousal scandal (诽诽)-Teddy Roosevelt and Rough Writers- he wrote the most letters-“Above the Fold” (Pulitzer and Hearst)  Journalism became storytelling; content for “new women”  This meant when you have a kid selling magazines for nickels, that the fold would have a big image or title that would capture the attention of people (how peoples attention could be attracted) - Pulitzer-Immigrated at 17 from Austria (Pulitzer)-St. Louis Post and Dispatch (Pulitzer)-New York World (Pulitzer)-Purchased New York Journal (Hearst)-Mimicked Pulitzer’s approachoStunts (skills) and sensationalismVIII. Elizabeth Jane CochranNille Bly-Elizabeth Jane Cochran “Pink”-1864-1922-10 Days in a madhouse-Nellie in Mexico-Around the world in 80 days-Sensationalistic journalism, “stunt” journalism-Pioneered women in the profession-Defined landscape for women and journalismIX. Edward R. Murrow Via radio, his voice did America turn to for real-time updates during WWII-CBS European director-Columbia Broadcast Network (CBS)-Sent to Europe to send back voiceovers (画画画) of what was happening live!-Mass media has arrived-Americans were listening liveX. Three leading international newspapers (refer to lecture)International Herald Tribute-Published in Paris Distributed in 180 countries-Owned by NY Times-Founded 1887Financial Times-Circulation of roughly 300k per dayThe Wall Street Journal-156k international sales per dayXI. David Sarnoff's Music Box MemoDavid Sarnoff’s 1915 plan: radio as mass media (pg. 153)● Initially, more receivers sold than transmitters → less producers and audiences-RCA (Radio Corporation of America)’s first general manager; when he was reported to send memo what would become radio; Everyone can become the producerXII. The four companies that received the first radio patentsNavy → Radio Corporation of America → General Electric Westinghouse United Fruit Company  first tasked through war objective AT&T→ 2000 patents from the first radio broadcast networkXIII. Akio MoritaThe Walkman: 1979-Personalization of mediaXIV. Motown (based in Detroit) The sound of young America-Motown, founded by Berry Gordy Jr., was the most successful of the independent record labels and one of the most successful black-owned businesses.-Motown moved black music into the mainstream and out of theworld of race records, thus illustrating “Everything from the marginmoves to the center”.-Derived from old blues roots but created a more big bang effect-Radio commercial effect: Shorter songs, more commercials-Motown Revue (1962) promotes desegregation (abolish racial bias) acts: the Marvelettes, Marvin Gaye, and the SupremesXV. The first concept album1967 Concept Album-The first accredited album-Songs making up a theme or story, rather than a collection of unrelated hits or covers-Beatles – Sgt. Pepper’s Lonely Hearts Club BandXVI. CD, LP and MP3Compact Disc (CD)-Initiated by Philips Electric in 1969.-Standardized when Philips collaborated with Sony.-Launched in ‘82 (Europe), ‘83 (U.S.)-This is the near death to analog - cutting a groove on a record or placing a magnetic signal on a tape. Long Playing Record (LP) & Producers-LP’s Developed by Columbia Records (1948); bigger than the 45-rpmdisc-Eric Clapton – Cream Crossroad-Led Zeppelin – Live 1969 Part 1MP3  Movie Picture Experts-A standard for compressing music from CDs or other digital recordings into computer files that can be easily exchanged on the InternetXVII. DIYDIY – do it yourselfXVIII. Net Neutrality-Government wants to make favored companies tying to each other illegal ex-Verizon denied costumer attention (prolife)—ONE of major things that began net neutrality-Before, companies could give preference to which they wanted: You have given preference to specific companies and stream them faster than others. (Example: Comcast streams Hulu faster than others because of the customers they reach)-Net neutrality- calls for companies to be fair in their approach tothe consumer experience ex---ATT should treat me the same as Comcast-NET NUTRALITY=the open and free internet use through a fair regulated private enterpriseXIX. Bitcoin-Market exchange-Direct and immediate connection to the marketplace-Highly volatile-A place where you can change a security value into currency like the American dollar!!! Transfers into the physical economy through dollars-Exchanges an idea for something physical!-Digital currency by using in the real world-Watch the index moves-Currency has no real humanistic value (so anything can become its own currency)-If there’s perceived currency value and a company can back it- thenthere’s a trade asset-Security- have to file with SSC and report--- harder to exchange- some are done illegally so they


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UA MC 101 - MC Topic 2

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