UA MC 101 - MC midterm review (6 pages)

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MC midterm review



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MC midterm review

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Pages:
6
School:
University of Alabama
Course:
Mc 101 - Intro to Mass Communic
Intro to Mass Communic Documents

Unformatted text preview:

Chapter 2 People s choice study An examination of how media affected voter behavior in the presidential election It used random sampling Payne Fund Studies Why were they important First large scale investigation into media effects Classified movies into several categories Studied the effect of movies on children s behaviors How does the media shape and effect messages and how we receive them Message effects how are people affected by the content of messages Medium effects Ownership effects we own everything Active audience effects audience members seek out and respond to media for a variety of reasons audience are selective customers How are we effected by the different content of messages message effects Cognitive effects short term learning of information Attitudinal effects change people s attitudes about a person product institution or idea Behavioral effects induces people to adopt new behaviors or change existing ones Psychological effects inspires strong feelings or arousal Three main types of social science research messages Surveys Lab experiments Content analysis Causation v correlation Causation is when it can clearly be determined that A caused B to happen Correlation is when it is clear that A and B happened at the same time and that it was not by chance Modeling How children are influenced by what they see in ads bobo doll Random Sampling Ensures that every person of the selected population has an equal chance of being surveyed Three types of things Selective exposure process by which people seek out messages that are consistent with their attitudes Selective perception process by which people with different attitudes interpret the same message differently Selective retention process by which people with different views remember the same event differently Opinion Leaders Well informed people who help others interpret media messages 4 types of mass media Theoretical research research in which the goal is prove or disprove a hypothesized truth Applied



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