Jour 3745 1st Edition Lecture 14 Outline of Last Lecture Last Lecture was the midterm Outline of Current Lecture The movie Industry I II III IV Production a Distribution Marketing Movies a Blockbusters b Storytelling Ideology a Auteur Theory Encoding and Decoding a Techniques of interpretation b Texts Current Lecture The Movie Industry Production Major studios Mini majors Independents Production Distribution Find movies to produce distribute Movies produced created by distributer s studios Movies from independent producers Cost sharing with other distributers Marketing Movies Research Publicity to buzz special events tie ins stars stars on talk shows social media These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Advertising promotion Major Chains Regal Amc Cinemark Emergence of Blockbuster Movies Late 1960 s 1970 s Film school brats Counter culture films replaced with traditional genre violence and or sex Jaws What are some characteristics of Hollywood blockbusters Incarnation of novel comic book T V show etc Sequels prequels remakes Market research Synergy Saturation advertising and promotion Global action more than drama culture Messages themes Movie storytelling and interpretation Culture and storytelling the shared understandings beliefs values practices and symbols of a group of people Cultures values and beliefs reside in stories it tells Our stories help define our realities shaping the way we think feel and act Ideology a system of beliefs that groups of people share and believe are inherently true and acceptable their worldview how things ought to be Characteristics of Ideology Socially constructed Dominant ideologies Perpetuated through socializing agent Culture is deeply connected to ideology American cinema Auteur Theory Became popular during the 1960 s mass produced vs art Focus director Analyzing a number of films common stylistic choices camera angels lighting editing etc 2 Stages of making meaning within any given text 1 Encoding a Auteur theory b Manifest vs Latent Message 2 Decoding interpretation a Schemes and expectations Interpreting texts whose perspectives Isn t it just entertainment Creator author only Audience interpretation Techniques of interpretation Different Methods Narrative Analysis Gene Analysis Semiotic Analysis Content Analysis Texts Movies TV shows Songs Books Commercials Magazines Etc