Chapter Nine 02 18 2014 Bottom line Because we spend so much time in mediated world we lose trck get confused Media claim to present reality o Ripped from the headlines o Based on facts Not how real are media messages BUT RATHER Which elements are real Which do you trust and why o How do you trust one website and you don t another o What is it in a message that makes you feel into the content o Example going through a movie trailer Chapter 10 NEWS 02 18 2014 Audience Age Average Age of a network newscast viewer 58 Average Age of a local newscast viewer 47 Average Age of a local newspaper reader 49 Average Age of online news user 31 Average Age of a daily show viewer 25 News The purpose of Journalism Inform citizens Serve democracy Special type participatory News The Purpose Accurate Responsible Objective Fair Quick Watchdog First draft of history Mirror NOT creator of facts Watchdog function of news media Expose social ills First Amendment Freedom of thought News The challenges Deadlines o Hardest for print media Resources everything is so portible o Equipment travel space and time and poor use of it o How much can you cover on dateline o The more time and space you have the better job you can do Greatest challenge mirror function objectivity FRAMING the way in which you view the world Definition Frames are organizing principles that are socially persistent over time that work symbolically to structure the social world Spin but not as intentional News Framing Influences 1 Geography NY LA D C Western world Not just how much but how they are presented Example Africa News Framing influences 2 Sources The rolodex Too close Lapdog Public relations US military over 100 million budget Key idea geographical bias o Ex India Hinduism existing structures April 9 2003 The fall of Baghdad U S Marines enter city and tear down the statue of Hussein Baghdad falls Control room Al Jazeera 02 18 2014