Seven Sport Moments that changed Media 03 25 2014 John L Sullivan Boxer First American athlete celebrity First heavy weight champion to box with gloves on Champion Boxer 1880 s and 1890 s o Bare knuckled o Queensbury rules o Kilrian fight 1889 Extensive newspaper coverage o Colorful fighter o Loved the interview o Used the press to promote himself get people to go to the fights so he would make more money Video clip Biggest thing between civil war Spanish American war The Merkle Game Chicago Cubs vs New York Giants September 23 1908 o Polo grounds New York City o Two teams fighting for the pennant o Merkle makes a base running mistake o Game is called a tie on October 6th o First time allowed sports to sell newspapers o Replayed at the end Sports Sells Newspapers Covered extensively by the New York and Chicago Media Extra editions are printed to keep fans up to date The decision and the make up game make the front page of most major NYC and Chicago newspapers Sports becomes water cooler Graham McNamee First national radio broadcaster for 1923 World Series and every one for the next decade Replaced sportswriters NBC radio forms in 1926 voice of NBC for over 15 years Eventually had own show didn t know the sport that well but knew how to talk Created the conversational radio technique Father of play by play First Rose Bowl radio broadcast 1927 First political conventions Lindenbergh s landing in Paris Famous catch phrase ended every broadcast This is Graham McNamee speaking Good night all The Greatest Game Ever Played NFL Championship game December 28 1959 Baltimore Colts vs New York Giants Yankee Stadium Tie game went into overtime Johnny Unitas led the Colts Game that changed professional football Aired on NBC but blacked out in NYC 45 million viewers NFL and AFL sign national TV contracts Football becomes the dominate sport in America Munich Tragedy Summer Olympics September 5 and 6 1972 Terrorists take Israeli athletes hostage for 20 hours All broadcast live on ABC live coverage of event One of the first live in color breaking news events on TV New divisions changed how they covered breaking news events Brought the conflict in the middle east to the awareness of many Americans 1979 NCAA Basketball Championship Game Magic Johnson vs Larry Bird Highest rated game in college basketball history Helped legitimize the NCAA Tournament which quickly grew in popularity and money Popularity of the sport grew especially in regards to the NBA 2011 Shaq Retires Shaquille O Neal NBA superstar One of the most recognizable and well known athletes in the world Shaq retired via Twitter Vulgar tweet from Packers player Most retweeted tweet in twitter history Advertising Pervasive 03 25 2014 U S 6 of the world population Half of the world s ad expenditure happens here in America Exposed to 300 to 1 500 ads per day Exposed to 20 per waking hour 1940 TV advertising Pervasive by medium Where is advertising placed NP 60 but news hole stayed the same Movie Product placement started with ET as many as 46 different products per movie now TV 17 minutes per hour 40 ads per hour product placement Internet Almost tied with TV ad expenditure News hole chunk of the newspaper number of pages and column inches down to the number of words that is taken up by news The rest is advertising o News hole has not declined or changed o Newspaper getting bigger because of ads Viral and Buzz agent ambassador Idea of Viral like a virus that catches gets transmitted You are one of the worker bees in the chain of spreading the virus to your friends Viral campaign of subservient chicken o Burger King viral campaign go there and ask chicken to do something gets people to have burger Buzz agent someone who is often times paid employed to create the viral buzz online Someone who is cool everyone will follow o Ex College campus ambassadors clothing What do people think Generally favorable few of advertising 45 They would buy advertised brands even though it is more expensive o Ex Grocery store place more expensive products at eye level Volunteer as advertisers through logos language Xerox Google Nescafe Band Aid Kleenex Aspirin Cutex Criticism Conspicuous Consumption o We buy things that we do not need Gain social acceptance Define identity o Feel lost as people in consumer society so we buy Maslow s Hierarchy of needs original five stage model Self actualization personal growth Esteem needs achievement status reputation Belongingness and love needs Safety needs Biological and physiological needs More Criticism Makes us very materialistic and wasteful We make up 6 of the population but consume 30 of world s resources 80 say we consume too much Techniques are unethical o Puffery product is all puffed up promises you things it could never deliver empty claims that cant be disproved o Exaggeration o Deception Ex Argentina smoking commercial if you smoke a cigarette you will become part of European culture Liberty freedom is being sold Sex and Stereotypes Sex to sell anything Objectification of women Criticism Play on our fears MTV Shot YouTube video clip Make us feel we are lacking Self doubt Media Sex 03 25 2014 Media Sex The Concerns Behavioral Symbolic o Both are about pornography and non pornographic sexual content CONCERNS Behavioral Lots of sex in media going to lead to all sorts of sexual behavior problems o Moral corruption sexually irresponsible influence people s personal satisfaction Symbolic Gender objectification Media Sex Behavioral 67 of prime time shows have talk about sex or sexual behavior 5 instances per hour Not responsible in terms of health 2001 2010 only 15 of shows presented safe sex messages Behavioral issues o Zillmann and Bryant early 1980s IU Sex researchers o People watching sexually explicit films Media Sex Behavior 1 Overestimated the frequency of unusual sexual practices ex Sadomasochism and bestiality compared to the groups who saw nonsexual films 2 People on porn diet had less satisfaction with affection physical appearance sexual curiosity and sexual performance of their reallife partners 3 Lower evaluation of marriage and monogamy loyalty less desire to have children and greater acceptance of male dominance and female submission The medium makes a difference o Men are more aroused than woman by visual depictions of sex o Women are more aroused than men by verbal print depictions of sex Men and women show increases in o Masturbation orgasm sex fantasies talking about sex sexual tension wish for