Jour 3745 1st Edition Lecture 6 Outline of Last Lecture Consumers of Poplar Culture I II III IV V How powerful is media a Transmission model b Cultural model c Critical cultural perspective Direct bullet effect a Indirect effects Cultivation Theory a Uses and gratification model Processing Messages a Manipulation Vs Persuasion b Social Learning Theory Violence in the Media a Media Industry b Dealing with violent media Outline of Current Lecture I II III IV Dealing with Violence Behavioral Effects a Other potential effects 6 High Risk Contexts Faulty public effects Current Lecture Regulating Violence in the Media and Past Studies on Violent Media Effects 2 Perspectives on effects of violent contents 1 Public Welfare Frame violent content might lead to violent behavior and increased aggregation 2 First Amendment Frame free speech no lead to violent behavior from violent content These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Sparks 2013 Aggressive behavior increase Individual differences mental illnesses way you are brought up etc We focus too much on behavior MRI Brain images Behavioral Effects Catharsis Vent aggressive impulses Arousal Excitement heightened arousal states critics of violence focus on this disinhibition less inhibited by social sanctions norms Imitation Observational learning a kid acting out what they saw on tv Desensitization Less sympathetic Other Potential Effects Emotional Anxiety fright scary movie and loss of sleep etc Cognitive cultivation theory perceptions of the world around you Gerber and colleagues 6 High Risk Contexts Federman 1998 1 A perpetrator is attractive role model Dexter weeds etc causes people to be more desensitized 2 Violence that seems justified 3 Violence that goes unpunished no remorse criticism or penalty 4 Minimal consequences to the victims no one is dying and life goes back to normal 5 Violence that seems realistic to the reviewer 6 Violence for entertainments sake Potter s Perspective Public s faulty beliefs 1 There is too much violence in the media a Public is underestimating violence we should be expanding the definition of violence and include comedy into it Gore is also being sanitized to attract more viewers and a wider audience b Focus on the amount instead of the content Context in the way violence is portrayed increases the probability of all sorts of negative effects Sanitization of violence leads viewers to become desensitized to the suffering of victims Glamorization allows the audience to become attracted to the violence Trivialization of violence with humor leads viewers to believe that the risk of punishment is slight