MarketingSlide 2Slide 33. “Which company wants to be the dullest story in America?”4. The food tasting booths at Costco are an example of5. Most retailers do a good job recruiting and training part-time sales peopleSlide 77. Dunkin Donuts beginning to sell gourmet coffees should be seen by Starbucks as a8. Which of the following is NOT part of the same strategic group?9. For more than 30 years, _________ has dominated the microprocessor market.10. Which of the following is trueMarketingMarketingQuiz #9Quiz #91. This element of 1. This element of the promotional the promotional mix is often seen mix is often seen as more credibleas more crediblea. Advertisinga. Advertisingb. Sales Promotionb. Sales Promotionc. Public Relationsc. Public Relationsd. Personal Sellingd. Personal Sellinge. Direct marketinge. Direct marketing2. 2. This element of the This element of the promotional mix takes promotional mix takes a bigger role in a bigger role in marketing to marketing to businesses than to businesses than to consumersconsumersa. Advertisinga. Advertisingb. Sales Promotionb. Sales Promotionc. Public Relationsc. Public Relationsd. Personal Sellingd. Personal Sellinge. Direct marketinge. Direct marketing3. “Which company wants to be the 3. “Which company wants to be the dullest story in America?”dullest story in America?”a.a.P&GP&Gb.b.UnileverUnileverc.c.DialDiald.d.Irish SpringIrish Spring4. The food tasting booths at Costco 4. The food tasting booths at Costco are an example ofare an example ofa. Cash Refundsa. Cash Refundsb. Price Packsb. Price Packsc. Premiumsc. Premiumsd. Advertising d. Advertising SpecialtiesSpecialtiese. POP Promotionse. POP Promotions5. Most retailers do a good job 5. Most retailers do a good job recruiting and training part-time sales recruiting and training part-time sales peoplepeoplea.a. TRUETRUEb. FALSEb. FALSE6. Which of the following 6. Which of the following is NOT one of the is NOT one of the benefits to the buyer benefits to the buyer of direct marketing?of direct marketing?a.a.it is convenientit is convenientb.b.it is easy & privateit is easy & privatec.c.it provides limited it provides limited product assortmentproduct assortmentd.d.it provides an it provides an abundance of abundance of informationinformation7. Dunkin Donuts beginning to sell 7. Dunkin Donuts beginning to sell gourmet coffees should be seen by gourmet coffees should be seen by Starbucks as aStarbucks as aa.a.StrengthStrengthb.b.WeaknessWeaknessc.c.OpportunityOpportunityd.d.ThreatThreat8. Which of the following is NOT part 8. Which of the following is NOT part of the same strategic group?of the same strategic group?a.a.SongSongb.b.SouthwestSouthwestc.c.ContinentalContinentald.d.Jet BlueJet Blue9. For more than 30 years, 9. For more than 30 years, _________ has dominated the _________ has dominated the microprocessor market.microprocessor market.a.a.IBMIBMb.b.IntelIntelc.c.CompaqCompaqd.d.MicrosoftMicrosoft10. Which of the following is true10. Which of the following is truea.a.Our third exam will Our third exam will be Thursday at 4:00be Thursday at 4:00b.b.The exam will be in The exam will be in GLFN AudGLFN Audc.c.Both A & B are trueBoth A & B are
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