Quiz #81. This company uses shocking visuals to promote discussion about aids, race relations, gender identification etc…2. In the Viral ad featuring a young boy screaming in the Grocery Store, what product is being sold?3. TV ads are probably best at using a “rational” appeal.4. The foundation for a better life uses this tag line on it’s billboards and TV ads to help integrate its message5. Which of the following elements of the communications mix is likely to have the shortest feedback loop?6. William Hung shows how ______ can be key to success7. Although recent ads have been directed at consumers, _________ have traditionally been marketed using a push strategy.8. Britney Spears was probably a good celebrity spokesperson for Pepsi a. True b. False9. Sales Promotion (especially price promotions)10. What is true about next Class?Quiz #8Quiz #8Truth in Truth in AdvertisingAdvertising1. This company uses shocking visuals 1. This company uses shocking visuals to promote discussion about aids, race to promote discussion about aids, race relations, gender identification etc…relations, gender identification etc…a.a.BenettonBenettonb.b.NikeNikec.c.PepsiPepsid.d.MADD MADD2. In the Viral ad featuring a young boy 2. In the Viral ad featuring a young boy screaming in the Grocery Store, what screaming in the Grocery Store, what product is being sold?product is being sold?a.a.Red BullRed Bullb.b.CondomsCondomsc.c.Child Safety seatChild Safety seatd.d.RolaidsRolaids3. TV ads are probably best at 3. TV ads are probably best at using a “rational” appeal.using a “rational” appeal.a.a.TRUETRUEb.b.FALSEFALSE4. The foundation for a better life uses 4. The foundation for a better life uses this tag line on it’s billboards and TV ads this tag line on it’s billboards and TV ads to help integrate its messageto help integrate its messagea.a.Higher and strongerHigher and strongerb.b.Get a lifeGet a lifec.c.Pass it onPass it ond.d.Working togetherWorking together5. Which of the following elements of 5. Which of the following elements of the communications mix is likely to the communications mix is likely to have the shortest feedback loop?have the shortest feedback loop?a. Advertising b. Sales Promotiona. Advertising b. Sales Promotionc. Personal Selling d. Public Relations c. Personal Selling d. Public Relations6. William Hung shows how ______ 6. William Hung shows how ______ can be key to successcan be key to successa.a.TV TV advertisingadvertisingb.b.Word of Word of mouthmouthc.c.Atmosphere Atmosphere d.d.Personal Personal SellingSelling7. Although recent ads have been 7. Although recent ads have been directed at consumers, _________ directed at consumers, _________ have traditionally been marketed using have traditionally been marketed using a push strategy.a push strategy.a.a.soft-drinkssoft-drinksb.b.consumer consumer electronicselectronicsc.c.PharmaceuticalsPharmaceuticalsd.d.consumer consumer durables durables8. Britney Spears was probably a 8. Britney Spears was probably a good celebrity spokesperson for good celebrity spokesperson for PepsiPepsi a. True b. False a. True b. False9. Sales Promotion (especially 9. Sales Promotion (especially price promotions)price promotions)a.a.Are good at creating Are good at creating long term relationshipslong term relationshipsb.b.Are more effective the Are more effective the more they are usedmore they are usedc.c.Make the image of the Make the image of the product being promoted product being promoted more exclusivemore exclusived.d.Increases short-term Increases short-term sales sales10. What is true about next Class? 10. What is true about next Class? a.a.Opportunity to Opportunity to fill out faculty fill out faculty evaluationevaluationb.b.Get 5 points for Get 5 points for comingcomingc.c.Need to bring IDNeed to bring IDd.d.All of these are All of these are